In This Issue
Secrets of success of an award-winning pet store
Break the mould with Hill's Ideal Balance
Easy-Tie is an ingenious dog accessory from Happy Paws
Seven major prizes up for grabs at the PetQuip 2014 Awards
Killer diet threat to millions of UK pets
Fat cat Bailey is double the weight of a healthy cat
Pet Fit Club 2013 winner Jack Russell terrier Ruby sheds one-third of bodyweight
Funky and colourful pet bowls are a winner for PetDreamHouse
Ceva launches national TV advertising campaign for Feliway
Retail outlook for pets market is positive
Stocking Stone’s snack bars lead the way in the active dog market
Pets At Home appoints Paul Moody as Non-Exec
Special offers on pond fish from Prestopets
Product Brochure for Animal Instincts range from Pedigree Wholesale
Ceva’s sponsorship of Crufts to boost sales of Adaptil
Motorola's pet monitoring system proves a hit
BirdMat is a simple away to attract garden birds
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Pet Fit Club 2013 winner Jack Russell terrier Ruby sheds one-third of bodyweight



Last year’s Pet Fit Club winner was Jack Russell terrier Ruby, from Sunderland, who shed an impressive one-third of her bodyweight. When she started the six-month diet and exercise programme back in May 2013, she tipped the scales at 9.1kg (1st 6 lb), making her morbidly obese and more than 50% overweight.

Ruby’s waistline grew after she was adopted by owner Angela Martin (41) four years ago. A former stray, Ruby was ‘spoilt rotten’ to compensate for her tough start in life. But all the snacks and titbits led to unhealthy weight gain.

“It got to the stage where she couldn’t jump on the sofa or the bed,” said Angela. “The only thing she would move for was food. But now she’s like a puppy again and loves to run on the beach. Entering Pet Fit Club is the best thing we have done for Ruby.”

Find out more about Ruby here: http://youtu.be/WUYv8v_cIok

The diet food for the Pet Fit Club finalists is kindly sponsored by Hill's and Burgess. The winning cat and dog win a year's free food from Hill's, and the winning rabbit wins a year's free Burgess Excel food. The overall Pet Fit Club champ's owner will win a pet-friendly break, kindly sponsored by Hill's.



PDSA head nurse Lindsay Atkinson holds Ruby before Pet Fit Club 2013. Top picture: Ruby afterwards.

 

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