The winners of the AQUA 2015 New Product Awards were chosen by a panel of highly respected aquatic retail judges, who arrived at the show before 9am on Wednesday, October 14, in order to make their choices from a record number of more than 100 new products entered.Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.
Here is a full list of the winners together with the judges’ comments:
POS/Merchandising/Support
Winner: Seaming Courses
Entered by: Gordon Low Products
Judges said: This product is innovative, relevant, and educational for the trade.
Pond Construction/Decoration
Winner: FTS Tivoli 100 Musical Fountain
Entered by: FTS Aquatics
Judges said: It stands out from the crowd, has excellent workmanship and is very well priced for its quality.
Pond Pumps
Winner: AquaMax Eco Titanium
Entered by: OASE
Judges said: This product has full control and flexibility on the performance ratio, and the power consumption was impressive. All this sets it apart from its competitors.
Pond Filters
Winner: ProfiClear Premium Compact
Entered by: OASE
Judges said: Quality workmanship and innovative design make this a stand-out product.
Pond Food, Care & Accessories
Winner: Floating Fish Dome
Entered by: Velda BV
Judges said: A good and unique product that creates extra interest to pond keepers.
Aquaria & Furniture
Winner: MiniReef 90
Entered by: Aqua One
Judges said: Stylish, sensibly priced and a good piece of kit that would fit in most people’s homes.
Highly Commended: biOrb HALO 15 MCR, entered by Reef One Ltd.
Aquarium Equipment
Winner: ASAP Filters
Entered by: Aquael
Judges said: It is very easy to maintain and has a price point that’s accessible to a wide market.
Highly Commended: Aqua One J-Bar 80 LED, entered by Aqua One.
Aquarium Food Care & Accessories
Winner: Pro-f
Entered by: NT Labs
Judges said: This is a good range with an innovative pour or shake feature, innovative packaging, has colourful packaging and a great price point.
Highly Commended: SHRIMPLAB, entered by Sharnbrook Shrimp.
Reptile
Winner: ProRep Species Specific Life Series Substrates
Entered by: Peregrine Livefoods
Judges said: Very well package with a wide species-specific range and is very well priced.
Highly Commended: Zoo Med Cavern Kit with Excavator Clay Burrowing Substrate, entered by Peregrine Livefoods.
