The process of buying a new aquarium needs to be both educational and engaging for the customer. These often costly items an significantly bolster your sales, through the initial purchase as well as the additional product range required for ongoing maintenance (i.e. water treatments, filters, food and not forgetting, fish!) therefore it is important to ensure customers are satisfied with their initial experience and delighted with their new purchase.

Here are some useful tips from the team at Tetra:

Wow with your display aquariums

A display aquarium can provide retailers with a creative method to excite customers by showing off their most impressive merchandise, beautiful fish, aquascaping and staff expertise in a collectively striking showstopper.

A well maintained wet display aquarium can be an excellent instrument to showcase products which will ultimately drive sales, leaving non-fish keepers feeling dazzled and encouraging them to consider space in their home to show off a fish tank.

In addition, highlighting aquariums along with associated products such as food and water treatments within your store can fill the consumer with inspiration and ultimately lead them to further purchases.

Encourage customers to try fishkeeping

An aquarium with a starter kit can welcome new fish keepers into the hobby and will encourage further sales in the future. Tetra’s Peppa Pig Aquarium is the perfect starter kit for children with everything to discover the fun of fishkeeping.

The aquarium comes with starter samples of TetraMin and Tetra AquaSafe along with a child friendly activity booklet with guidance on their use and information on ongoing carewhich will encourage repeat purchase and further custom.

     

Strategically placing aquariums in a high footfall area may grab the attention of children and a low price point may be enough to sway parents into giving fish keeping a go.

Encouraging young customers to take up fishkeeping will increase popularity for the hobby if a consumer’s first experience within your store is a positive one, then they are more likely to remain loyal to your store for their entire fish keeping journey.

For more information about any products in the Tetra range, please visit www.tetra.net or email info@tetra-fish.co.uk