Lily’s Kitchen has refuted claims by an independent pet shop that it puts ‘money before ethics’.
Posh Petz in Peterborough has removed all Lily’s Kitchen products from its shelves, telling customers it had taken the decision because the pet food company was selling its products through major supermarkets.
In a statement on its Facebook page, Posh Petz said: “When we started our values were: all natural good food and to support brands who in turn supported independent businesses.
“We have maintained our core values throughout but unfortunately Lily’s Kitchen has taken the decision to put money before ethics, and is now selling its brand through all major supermarkets and pet food chains.
“We hope you understand this decision has not been taken lightly and look forward to filling the shelves with more great products.”
But Lily’s Kitchen quickly responded to the claims, pointing out it had been judged to be one of the UK’s top-rated ethical pet food companies.
A spokesperson for the company said: “Many people still like to do their weekly shop in a supermarket and given Lily’s Kitchen’s aim is to improve the lives of dogs and cats everywhere, it wants to also be able to offer its food in places which are dominated by mass market brands, so that customers can choose a healthier option for their pets.
“To support this goal, Lily’s Kitchen continues to invest in all of its retail partners, big and small. The range Lily’s Kitchen provides for grocery retail is extremely limited compared to the choice it makes available for independent stockists.
“In response to Posh Petz questioning our ethics, Lily’s Kitchen has recently retained its leading position as one of the UK’s top rated ethical pet food companies for a ninth year running by ethical consumer comparison company The Good Shopping Guide.
”Lily’s Kitchen was also one of the founding members of B Corp in the UK in 2015 and was the first (and currently only) pet food company in the world to certify as a B Corporation. B Corp is a global movement that is redefining success in business. Regular companies exist for the interests of their shareholders. B Corps are companies where the interests of employees, communities and the environment rank alongside those of shareholders.”