In This Issue
Women carve out great careers in the pet industry, says recruitment expert
Call for a ban on electric shock dog collars
Ceva urges dog owners to update their knowledge on canine law
Gardman develops premium wild bird care brand
Pedigree Wholesale in pet-monitor partnership with Motorola
Animology reveals the secrets to exporting success
Danish Design set to launch Newton range of beds and duvets
KRUUSE chooses Butch & Bess for its consumer range
US-made flavoured dog chews to be launched in UK
Dog breeder appears in court charged with double murder in Farnham
Bromsgrove pet shop manager hits out at parking attendants
Surrey pet shop can no longer sell animals
Receding flood waters pose new dangers to pets, say vets
Lily’s Kitchen launches ‘An English Garden Party’ recipe
Nylabone range of chews launched for puppies
Record TV coverage for Crufts on Channel 4
Fantastic response to eye test offer ahead of Crufts
Bristol teenager to be awarded at Crufts
Pedigree Wholesale to hold trade show in June
New event for veterinary professionals, animal therapists and owners
Hungarian Pumi and Griffon Fauve de Bretagne recognised as pedigree dogs
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Pedigree Wholesale in pet-monitor partnership with Motorola


Pedigree Wholesale has been announced as the exclusive launch partner for Motorola’s Scout 1 Monitor. The partnership will allow Motorola to launch the monitor with a key distributor, targeting both independent and small multiple pet product retailers.

“We are really excited about our partnership with Pedigree. Not only are they a key distributor of pet products but their own enthusiasm towards the monitor makes this a very exciting time for us,” said Joel Lucy, Motorola Business Manager.

The Scout 1 Wi-Fi Monitor is an innovative yet affordable video pet monitoring camera that allows users to view their pets through a dedicated mobile app, whether it is on a smartphone, tablet or computer. More importantly, it can be accessed from anywhere in the world.

Approved by the RSPCA, Scout 1 will provide responsible pet owners the additional security and peace of mind that their beloved pet is safe at home. Using the two-way audio system, owners will be able to hear and communicate with their pet, record videos and capture amazing photos – all in real time footage.

“The Scout 1 Monitor truly is an innovative device and something we know that all pet owners would benefit from. It helps encourage responsible pet ownership whilst also providing amazing footage of our beloved pets! We see the Scout 1 Monitor becoming a staple tool for all owners moving forward and have already received extensive interest from retailers,” said Vicki Guttridge, Pedigree Buyer.

Motorola have put together a FREE point of sale pack available for a limited time only. There is also a promotional video available for use online (terms and conditions apply).

Contact your local Pedigree Relationship Manager for more details.

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