Denes Natural Pet Care is set to unveil a new look across its dog food product range in May as part of its major brand relaunch.
The redesign will see new appearances for the eight recipes in their British-made 400g dog food tins range, and two recipes in their 2.5kg dry dog food bags.
The new eye-catching design across the Denes range retains links to the brand’s 60+ years heritage, with lively colours reflecting the fresh, modern, clean, new look.
The iconic updated Denes logo is prominently featured to strengthen on-shelf recognition for consumers and offers the reassurance that comes with a brand which was founded in 1951 by Winston Churchill’s vet, Buster Lloyd-Jones.
In keeping with the range’s focus on all things natural, the new designs feature a decorative floral backdrop with the ‘Plus Selected Herbs’ inscription to communicate the natural functionality of the food and Denes’ position as the first British pet food company to include herbs in their recipes.
New Head of Marketing, Gavin Daniel, commented: “We’re delighted to announce this fresh new look for the Denes brand, which we are confident will become a best-seller for independent stockists. Our goal is to enhance Denes’ heritage and attract a new health-conscious generation of dog owners who are looking to feed an alternative to other premium pet food brands without paying super premium prices.”
Available through your favourite wholesalers or for more information contact gavin@petproject.co.uk
