Although dental hygiene is just as important for cats and dogs as it is for humans, it is estimated that, by the age of three, approximately 80% of cats and dogs suffer from untreated dental disease.

Prevention is always better than cure, and incorporating a dental regime into a pet’s daily routine will not only help to prevent problems developing but also avoid stressful and expensive veterinary treatment. Offering a comprehensive dental range in-store is also a great way for retailers to boost revenue.

No one likes to be pushed in to buying something, especially if we don’t know that we need it, and pet owners are no different! With dental care, there is a genuine health argument for regular dental care and as retailers; if an assistant sounds knowledgeable, their argument carries more weight and becomes credible.

'At Beaphar, we believe that knowledge is the key to helping cat and dog owners understand the health benefits of building a dental regime into a pet’s daily routine," says Amy Laura Hepworth, Marketing Manger.

"We are currently running a nationwide campaign to carry out superior in-store training to ensure that staff have the confidence to sell with expertise which is backed up with a comprehensive dental care range that provides superior cleaning and lasting freshness.”

Amy continues: “Running parallel to our training campaign, we have also prepared a premium dental care support kit that includes informative consumer leaflets, a compact countertop display unit with ‘£1 Off’ to encourage first purchase as well as other cross-selling point of sale items to help retailers merchandise their stores and promote dental care.”

To find out more or to schedule a dental training session with a local Sales Executive, call 01440 714700 or email info@uk.beaphar.com