2013-PATS-logos---joint 

In This Issue
Leading vet claims pet welfare issues are improving
Supreme’s price crusade for better quality weigh-up
Mobility supplement hits a monthly million for Lintbells
Owner reunited with 'lost' cat after 10 years
Applaws on track to wowing visitors to Crufts
Pet shop egg hatches into a tropical bamboo shark
£100 worth of free stock from Petlife up for grabs
Food dispenser makes portion control easy
Kennel Club offered £12m to move offices
100 guinea pigs removed from Kent house
3P Enterprise grows its sales force
Dog breeders asked to help tackle diseases
Send us your news
For enquiries concerning Pet Trade Xtra email neil.pope@tgcmc.co.uk
News items and views on topical issues are welcome.
For advertising details email pat.flynn@tgcmc.co.uk

Supreme’s price crusade for better quality weigh-up


Supreme has announced a significant price drop on Russel Rabbit 12.5kg to support the crusade for better quality weigh-up.

Weigh-up continues to be a popular choice for retailers and their customers in the independent pet trade, equating to around 70% of large bag sales.

Supreme has always been dedicated to providing the finest quality foods for small furries. Now they are dropping the price on Russel Rabbit 12.5kg.

The promotion is designed to encourage pet retailers and their customers to enjoy the benefits of a better quality weigh-up mix.

Russel Rabbit has a fixed formula to ensure that pets benefit from the same high quality nutrition in every single pack. This means that the recipe remains stable to naturally help prevent digestive upset and promote the best of health.

Russel is also fairly unique, as it is highly palatable without the need for added sugars. Added sugars such as molasses, syrup and waste fruit pulp can damage teeth and are essentially empty calories – providing no nutritional value, contributing to weight gain and obesity.

Obesity can cause rabbits to suffer with digestive upsets, urinary problems, constipation, reduced mobility, metabolic problems and damage to the skin.

Each 12.5kg bag of Russel Rabbit comes with a pack of 10 free colourful weigh-up bags making it easy for retailers to ‘bag up’ hassle-free. Being colourfully branded, these free weigh-up bags also provide a more impressive shelf presence in-store.

To find out more, call Supreme on 0845 058 9697.
Email Newsletter Software by Newsweaver