It's so easy to become a MyLabel Partner

Starting your own pet food business has never been so easy…

Here at GA Pet Food, we are passionate about making and delivering the world’s finest pet food. As a partner, you have the opportunity to use our expertise to create your own private-label success.

Take a moment to watch the video to hear from Lisa at Doolittles Pet Superstore, who explains just how easy it is to start your own brand of pet food with GA.

Your Choice of Pet Food Recipes

Our pet food recipes are developed especially for you.

As a MyLabel partner, you have the choice of selecting from any of our tasty, highly nutritious, and proven pet food recipes. There are seven different ranges to choose from, each providing a selection of recipes to meet the specific needs of different end customers.

Whichever recipe you choose, every bag contains 30 years of knowledge, expertise and dedication. Use the range selector below to explore the exciting recipes on offer.

You will be spoiled for choice, with our extensive menu of world's finest dry pet food recipes for both cats and dogs.

PEPTIDE+

Introducing the next generation of pet food. Harnessing the power of peptides we created a tailored solution for skin and coat care, digestive health, weight control, joint health and overall well-being.

The range uses the innovative Freshtrusion® HDP technology to ensure maximum nutrient absorption and provides pets with scientifically developed diets designed to promote optimal health and vitality.

Peptide+ is our most advanced pet food range yet and harnesses the power of peptides using Freshtrusion® HDP.

SUPERFOOD 65®

The Superfood 65® range includes a selection of recipes with the finest freshly prepared raw meat gently cooked to protect the valuable protein, plus a blend of nutritiously beneficial superfoods.

Using our unique Freshtrusion™ process, we have created recipes that boast a minimum of 35% freshly prepared content.

65% total with a minimum of 35% freshly prepared meat, our Superfood 65 dog food range is a superb high meat offering, combined with a blend of unique superfoods

CONNOISSEUR CAT

The Connoisseur Cat range has been specifically developed to provide a selection of high-protein and high-total-animal-content recipes that are irresistible to cats.

The range has been formulated to offer an assortment of the finest freshly prepared animal protein sources with added functional ingredients to help care for a cat’s health.

The Connoisseur Cat pet food range has been specifically developed to provide a selection of high protein and high total animal content recipes that are irresistible to cats.

GRAIN FREE

The Grain Free range includes a selection of the finest freshly prepared, nutritious, and highly digestible animal protein sources.

The range has been formulated with sweet potato and potato to be suitable for those with grain intolerances or sensitivities. Added prebiotics MOS and FOS help to support digestion, which in turn helps to produce smaller, firmer stools.

The Grain Free pet food range includes a selection of the finest freshly prepared, nutritious and highly digestible animal protein sources perfectly tailored to both cats and dogs.

SUPER PREMIUM

The Super Premium range benefits from a variety of high-quality protein sources.

The range provides a selection of hypoallergenic recipes formulated without common food allergens for dogs—beef, pork, wheat, wheat gluten, dairy, and soya.

GOODNESS GRAINS

The Goodness Grains range offers a selection of recipes that benefit from the finest freshly prepared protein sources and wholesome grains to help support pets with sensitive digestion.

Grains are naturally high in fibre, helping your pet feel full and satisfied. Wholesome grains provide nutritious and digestible nutrients such as essential fatty acids, vitamins, and minerals—important for a complete and balanced diet and to help support a healthy immune system.

FUNCTIONAL TREATS

Functional pet treats are growing increasingly popular among pet owners focused on nutrition and wellness.

We have developed five unique recipes formulated to provide various functional benefits such as Skin & Coat, Digestive, Dental, Calming, and Immune. Each Functional Treat recipe is formulated with a minimum of 50% freshly prepared protein sources.

We have developed 5 unique Functional Treats for both cats and dogs formulated to provide various functional benefits such as Skin & Coat, Digestive, Dental, Calming and Immune. Each Functional Treat recipe is formulated with a minimum of 50% freshly prepared protein sources.
Freshtrusion protects all the goodness in the protein and makes your pet food recipes irresistible to dogs and cats alike.

Freshtrusion®

Why your pet food is better than the rest…

Freshtrusion® is more than a process; it is a journey that begins on farms and in fisheries we know and trust. From cold-chain transportation to rigorous quality checks and gentle cooking at 82 °C, Freshtrusion® lifts your pet food far above the competition. By choosing GA Pet Food, you gain not only our Freshtrusion® expertise but also decades of know-how, an irresistible combination for pets and their owners alike.

  • Trusted farms and fisheries

  • Cold-chain transportation

  • Gentle 82 °C cooking and our own high-quality oils

  • Up to 100 % fresh-meat inclusion

Your Choice of Bags

We understand the importance of excellent packaging, and we also understand the world’s finest pet food deserves to be in the finest bags. That’s why we have provided a choice so you can select what is right for your brand to attract your end customers.

Start your own range of pet food for cats and dogs. GA Pet Food Partners are passionate about making and delivering the world’s finest pet food. As a partner, you can use our expertise to create your own private label success.
Your choice of labels Once you have selected your recipes and bags, it's then time to select your label, and with over 900 templates to choose from, we guarantee there will be a label design that's perfect for your brand. To view all the options, simply download your label brochure.
Download the label brochure

Shape Your Own Story

The claims below all relate to a single pet-food recipe. As a MyLabel partner, you are free to choose the statements that set your product apart in the marketplace.

65% TOTAL CHICKEN

35% FRESHLY PREPARED FREE-RANGE BRITISH CHICKEN

A CAREFUL BLEND OF 5 SUPERFOODS

Your Choice of Pet Food Recipe Claims

Claims are vital to pet-food marketing, so every one of our recipes is formulated to give you a broad choice of approved statements. A single recipe can be presented in many ways, allowing you to place your brand exactly where you want it in the marketplace.

Because regulatory compliance can make claim creation lengthy and complex, we have done the hard work for you. A comprehensive portfolio of pre-approved claims is ready for you to select and make your own.

We recognise the importance of claims, and that’s why we formulate pet food recipes to provide you with a wide selection of options. With one recipe, there are many ways to position your brand in the marketplace.

Becoming a MyLabel Partner Is Easy

There are just four steps to becoming a trading partner with GA Pet Food, and we have made each one as straightforward as possible.

Contact GA Pet Food Partners to open your account today. Whether you are UK or European based, we have an easy online form for you to complete.

Step 1 – Become a MyLabel Partner

Contact GA today to open your account. Whether you are based in the UK or elsewhere in Europe, simply complete our quick online form.

Choose from selected proven pet food ranges such as Grain Free, Superfood 65, Connoisseur Cat and other exciting options.

Step 2 – Recipe Selection

Choose from proven pet-food ranges such as Grain Free, Superfood 65®, Connoisseur Cat and many other exciting options.

Choose a pet food bag design from our varied selection and design your label in 5 easy steps using our customisable label designs.

Step 3 – Packaging and Label Design

Select a bag design from our wide range and create your label in five easy stages using our customisable templates.

We can deliver your brand of ultra-quality pet food directly to you or by using our MyBox Delivery service direct to your customer's door.

Step 4 – Dispatch and MyBox Delivery

With MyBox Delivery, you can order as little as one bag in a box and have it sent either to your shop or straight to your customer’s door, with no indication that it has come from GA.

Additional Benefits for MyLabel Partners

The benefits of becoming a partner at GA Pet Food continue as we provide other key services, such as our Partner Portal. Within the portal, we provide online ordering that enables you to place an order from multiple devices while on the move and from anywhere in the world.

In addition, the Partner Portal also provides Club GA content—a platform that offers the latest pet food industry news, nutritional advice, and an FAQ service that guarantees a reply to any question within 24 hours.

Finally, another available service (in the UK) is MyBox Delivery, which allows you to place a pet food order and have delivery within 24 hours to your door or your customer’s door.

We have many additional benefits available to you when you join GA Pet Food Partners, including an easy online ordering portal and the MyBox Delivery service.
We understand the need for convenience, which is why we have created an online ordering platform that allows you to place your orders of pet food any time of the day, anywhere in the world.

Partner Portal

We understand the need for convenience, which is why we have created an online ordering platform that allows you to place orders any time of the day, anywhere in the world. All you need is your device and your login details.

Coming soon to European markets.

With MyBox Delivery, your pet food can be delivered to your door or your customer's door within 48 hours* via our trusted courier service.

MyBox Delivery

A wide variety of pet-food products can be ordered at any time and delivered within 48 hours* either to your premises or direct to your customer’s door via our trusted courier service.

* 48-hour delivery is available in the United Kingdom only.

MyHub has been created to provide you with an easy, simple and accessible way to tap into the latest pet food news, trends, nutritional insight, branding guidance and opportunities to help your brand grow.

Club GA

Accessible via the Partner Portal, Club GA is a brand-new exclusive community. A space to learn, ask questions, and access continuous expertise and resources to help you as a business owner. The objectives are simple: to create an online community—a place where GA partners like yourself can share experiences, collaborate, debate hot topics, and connect by asking for help from your GA experts.

Available for UK and ROI partners.

Your Dedicated MyLabel Account Manager

When you join us as a partner, we prioritise your success by assigning you a dedicated Account Manager. This expert becomes your trusted point of contact, committed to understanding your goals, preferences and requirements. They provide unwavering support throughout your journey with us, ensuring that every need is met effectively.

Our Account Managers excel at co-ordinating the various service teams across our organisation. By working closely with those teams, they develop tailored solutions designed specifically for your brand. This collaborative approach delivers personalised, bespoke support, maximising the potential for your brand’s success.