In This Issue
Taking on the giants of the pet food industry
See Pure Pet Food's video on YouTube
Consumer marketing campaign aimed at driving sales of LitterLocker
Pedigree sponsors Paul O'Grady's hit TV series
Meet rescue dog Mojo, the star of Pedigree's TV ad
Husband and wife develop first aid kit for pets
Pets may help cut heart disease risk
Creating satisfied customers is key to a sustainable aquatic business
Animology gains recognition for impressive export performance
Bid to stamp out puppy farming
Great product display that attracts would-be buyers
PDSA Pet Aid hospital to feature on The One Show
Dog owners could be forced to tie up pets in case they bite a burglar
Kennel Club welcomes dangerous dogs initiative
Appeal to find missing dog
Pet shop owner blasts thieves who stole 50 of her pythons
Award-winning Exotic Pet Refuge appeals for help
Devon dog mess hotspots spray-painted by council
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Pet shop owner blasts thieves who stole 50 of her pythons

More than 50 snakes were taken in a raid on a pet shop in Nottingham.

Thieves broke into Sherwood Pets, in Spondon Street, by forcing the door on during the night.

Shop owner Tina Rimer, 44, has since recovered eight of the snakes from exotic pet stores in Hull and Doncaster, which had been sold the animals.

She says the snakes were worth £15,000 to £20,000 between them. The largest of the reptiles, the rainbow boa, measures five feet in length.

"When I walked in I just felt like giving up," she said. "I've spent seven years of hard slog building up a collection and suddenly they've been taken away from me."

Mrs Rimer collects the snakes as a hobby as well as selling some specimens.

"I'll never be able to replace some of them," she added.

Mrs Rimer said she feared the animals could suffer respiratory problems if not looked after correctly. "It's not like somebody's stolen a television. These are living things which will feel pain," she added.

Police say the stolen snakes are not considered dangerous, but urged exotic pet owners and dealers to be on the lookout for them.

A spokesperson said: "If you think you may have received an unsolicited approach to buy the snakes, or know who is responsible for the theft, contact Notts Police on 101, quoting incident 202 of May 4."



Email Software by Newsweaver