In This Issue
Award-winning pet shop enhances shopping experience with innovative new features, including a Pet Hotel
Pet Food UK Ltd strike it rich in Dubai
Natures Menu wins Barclays Business of the Year Award
Pooch & Mutt beat 2,000 companies to win SMARTA ‘Made in Britain’ award.
CLIX Noises and Sounds CD boosted by TV exposure
PFMA launches new Pet Size-O-Meter for guinea pigs
Dexas range of feeders takes off in a big way
Pet owners prefer to shop at specialist retailers than online
New director welcomed to OATA’s board
Video of children playing with pet pug draws mixed online reaction
Burglars steal cash, including Christmas tips, from pet shop
Pet food supplier pitches for £150k of crowdfunding
Tetra scoops award for research and development
It's all change at Johnson's Veterinary Products
Changes to pet passports to strengthen travel scheme
Vets share Dogs Trust concern over illegal puppy imports
Beaphar UK boosts UK sales team with New Field Sales Executive
Screening for inherited conditions would positively impact dogs’ health
New pet food bank hopes to help struggling animal lovers
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PFMA launches new Pet Size-O-Meter for guinea pigs



The Pet Food Manufacturers' Association has launched a new Pet Size-O-Meter for guinea pigs and it's now available from www.pfma.org.uk.

Developed by the PFMA, led by Dr John Lowe in conjunction with Dr Wanda McCormick at Moulton College, the aim of this body condition score chart is to help the UK’s population of 500,000 guinea pigs stay healthy and trim.

Other pets beyond cats and dogs can be affected by weight gain and PFMA conducted a survey of vets to find out what tools they needed to help tackle the issue. The responses showed that around 45% of vets thought a Size-O-Meter specifically for guinea pigs would be useful.   

With this latest addition, there is now a total of five Pet Size-O-Meters (available for cats, dogs, rabbits, birds and guinea pigs), all designed to encourage pet owners to take a conscious control of their pet’s weight and better understand what constitutes a healthy size.  

This tool, along with many others including food diaries, weight logs, posters and tips can all be downloaded from the PFMA website to share with your clients.  

Hard copies are also available by contacting info@pfma.org.uk

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