Good sales reps are a Unique Selling Point
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Recruitment expert Lynda Ward, of Pet Trade Solutions founder, says businesses should capitalise on the value of their representatives.
She points out: “No matter what job title or status the firm’s sales people or customer services employees have, they are all ‘representing’ the company.”
In such a congested marketplace as ours, a brand whose staff build strong relationships and are happy to ‘go the extra mile’ will do well...and having a great representative becomes a USP (unique selling point) in effect.
"Walking around trade shows and dog shows it is noticeable that some stands have welcoming staff, eager to inform and help people to make a buying decision, whilst others have staff who appear to lack confidence, knowledge or interest in the job at hand. Guess which stands will be the most busy," says Lynda.
“Likewise, representatives who visit or contact retailers on a regular basis with something worthwhile to discuss make customers feel valued so nurturing a solid working partnership, whilst spasmodic or no visits and poor communication reflects badly - incubating resentfulness and a consequent bias towards those brands which show a real interest in them.
"The answer – ensure that your company is one with a reputation for having a great ‘rep’ and not the one that loses business through poor support."
Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com
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