Two of Deborah Meaden’s BBC Dragons’ Den investments will be brought together at this year’s Crufts as her latest venture, the Zeven Photobooth, will be found alongside one of her 2012 investments, Billy + Margot. Any visitor will be able to take instant photos and post them on their Facebook and Twitter pages.  

Marie Sawle, founder of Billy + Margot, said: “As soon as I saw the photobooth on Dragons’ Den I knew we had to have one at Crufts.

"It is interactive, fun and many people who compete at the show will want to have a photo taken with their dog to capture their memorable day. It’s something that has never been done before and we think it will be a big attraction.”

The ultra sleek photobooth blends perfectly with the modern Billy + Margot branding but to ensure stand visitors have even more fun, Billy + Margot are planning some novel ‘dog related’ initiatives. 

These include a competition to win a year’s worth of dog food. In keeping with their 2015 theme ‘Get fit with our dog’, pedometers will be handed out to competition participants who will record their steps during the event*. The winner will be the person who has recorded the highest number of steps in one day. 

Those who wish to participate will need to head to Hall 1 and visit the Billy + Margot stand number 52.  

* Terms and conditions apply.

For more on Billy + Margot visit their website www.billyandmargot.com, or follow on Twitter @billyandmargot, or Facebook: Billyandmargot