Lily's Kitchen backs innovative podcast called Houndsounds
Lily’s Kitchen is looking to give something back to dog owners through an innovative sponsorship of Houndsounds, the world’s first downloadable ‘dogcasts’ for hound-friendly humans.
Designed to appeal to the 25% of UK households which now own a dog, the free-to-download podcasts bring together personal, first hand tales of dogs and people from around the world; some great, some small, and some medium sized.
Houndsounds is for dog lovers, dog owners, and anyone fascinated by the incredible nature of dogs and our relationship with them. But rather than the usual fare of training advice and tricks, diet tips and breeding, each podcast takes on the world of dogs in a completely different way, delving into dog culture, history, science and more.
Created by independent radio producers Cast Iron, www.houndsounds.co.uk is supported by Lily’s Kitchen, the award winning British producer of naturally nutritious pet food. Always pushing the boundaries, the innovative pet food company aims to use its involvement in Houndsounds to communicate the fact Lily’s Kitchen is more than a pet food brand, rather a lifestyle brand for pet owners who want a sense of community and belonging. The founders of Lily’s Kitchen recognise that pets affect all aspects of our lives, not just at feeding time.
Lily’s Kitchen founder Henrietta Morrison said: “As dog lovers ourselves, we wanted to do something for dog owners which was not just about selling them our food, but rather embracing peoples’ passion for their four-legged friends. Houndsounds is the ideal opportunity for us to do this and offers something unique and in a very modern format to dog lovers everywhere who enjoy listening to fascinating stories about our special relationship with our beloved pets, and seeing how much they make a difference to our lives.”
The podcasts, which have already received rave reviews in The Guardian and The Observer newspapers, take their inspiration from the incredible and long history of our faithful companions that stretches back thousands of years. Dogs continue to be our guards, hunters and guides as well as our best friends and the Houndsounds podcasts reflect this diversity.
The series launches with 7 episodes, and subscribers will receive new, regular stories. This first collection includes an insight into the incredible world of dogs’ noses with leading Rhinologist Simon Gane and dog owners at Ham House. We hear from Tony Brown Griffin on her remarkable seizure alert and guide dog Hetty, and delve into the world of truffle hunting on the Sussex Downs.
James and Gillian, both homeless, describe the deep importance of their relationship with their dogs, and Irish artist Dorothy Cross tells the moving tale of putting her dog Louis 'up' rather than 'down'.
Chris Edwards remembers the final heartbreaking weeks with huskies in Antarctica, and finally, Henrietta Morrison, founder of Lily’s Kitchen, tells of her mission to create decent dog food.
People with an interesting story to tell about dogs can put forward suggestions via the Hound Sounds website for future podcasts: http://houndsounds.co.uk/share-a-story/