The 2014 Hagen Exhibition showcased some of the biggest launches to hit the pet market over the next few months. With an attendance of around 300 and performances from Kevin Bridges and Richard Branson's corporate band of choice Sway, this year's event was one to remember.
Here are some of the highlights...
Nerf Dog captured everyone's attention during the 2 day event and was a key focus of the show with a large display in the lobby area, including a full merchandised display and a target board to allow Hagen’s guests to practice their throwing skills! Hagen are intent on capturing a slice of the huge dog accessory market and have also launched a new throw and retrieve toy called ‘Bomber’ which as well as being tough and durable also has the benefit of floating on water. A great retail display stand is available, including an inbuilt promotional video.
Another new arrival for dogs was the Fisherman’s Daughter dog food and treat range. Made from the highest quality ingredients, including Scottish salmon and potato and beautifully packaged, the food also benefits from a unique ingredient called Pacifica Padonica, a calcium booster that can aid bone and joint development.
A large new range of high quality cat furniture under the ‘Vesper’ brand was showcased on an island display. Featuring beautiful wood finishes, luxurious memory foam mattresses and high quality plush fabrics, Vesper furniture is a cat lover’s dream.
The full Vivexotic vivarium range was showcased, with the emphasis on the Viva+ range which has notable improvements over the previous iteration of Viva vivariums including EasyVent, a unique cable management system.
The Exo Terra room held a large display showcasing new Crested Gecko kits, a kit developed following an expedition and extensive studies of Crested Geckos in their natural habitat in New Caledonia. Also on display was ‘Habisphere’, a desktop lifestyle terrarium ideal for invertebrates with a curved glass front, touch control LED lighting and interchangeable backgrounds. Many other Exo Terra innovations were on display including a scorpion light, a T-Rex skull decorative hide and an infrared thermometer, all due to launch over the coming months.
The aquatic room showcased some major 2015 releases from Fluval, including a 72L, 80cm version of the iconic Fluval Edge aquarium. Available in freshwater and marine variations with high end LED lighting and a new ‘smart’ filtration system, this aquarium stole the show and will be launched in 2015. A new generation of Fluval’s high output LED lighting showed great improvements over the current range, including 20% higher lumen output, an on board touch dimming feature and optional wifi control via a smartphone or tablet app. An LED accent light known as ‘Prism’ will come with a remote control allowing a multitude of colour variations and effects to create whatever mood you desire.
Last but certainly not least came Hagen’s Laguna pond range with its spring 2015 range on display. The popular Pressure Flo filter has been updated, making it easier to use and clean, more powerful and more durable. A new all in one pump, filter and UV unit known as the Powerclear Multi claims to be the most effective all in one on the market, with the power to run a waterfall as well as a fountain and a revolutionary new bio-mechanical filtration system.
On the Sunday night Hagen’s guests were treated to a four course dinner, preceeded by a fast and frantic Nerf Dog target game with randomly selected audience members, the winner, Vyv Thompson from Trust Pet Products receiving an iPad mini! After dinner came a set from Scottish comedian Kevin Bridges, followed by Richard Branson’s corporate band of choice the Sway Allstars Orchestra who had the dance floor filled from start to finish. A great night was had by all!
For more information on new products from Hagen please contact your Hagen Sales Manager or call 01977 556622.
