The dog treats sector has experienced an impressive double-digit growth1 in recent years, as now more than ever pet owners are keen to pamper their pets by continuing to invest in small indulgences. For retailers, this is a fantastic opportunity to capitalise on this lucrative market.
However, lots of treats in addition to regular feeding is resulting in an obesity epidemic in animals. Obesity is one of the most pressing health issues affecting pets, and it is estimated that currently in the UK one in three dogs are overweight2.
Pet owners are becoming increasingly concerned about the health of their dogs and some early adopters are actively searching for more nutritious food to ensure their dog maintains a balanced diet. In order to meet the increasing demand for healthy products retailers should be offering a variety of snacks, including those that offer specific health benefits.
8in1 MINIS are bite-size specialist treats which are a healthy supplement to every dog’s diet. They come in three unique flavours which are all deliciously tasty and low in fat: 8in1 MINIS lamb & cranberry 8in1 MINIS beef & apple and 8in1 MINIS chicken & carrot. 8in1 MINIS have been created with a gluten-free formula and contain no added sugar without compromising on taste. All products are enriched with vitamins, low in fat and contain no added sugar or gluten, and are therefore also suitable for sensitive dogs.
The combination of nourishing ingredients tastes simply irresistible to dogs, whether big or small. The attractive, two-colour design – available in flower or ring shapes – and the meal-like composition of the products will also appeal to consumers in your store. Dog owners can be sure that by offering their pets the new 8in1 MINIS, they are giving them a healthy reward that not only tastes great, but also provides them with many essential nutrients.
Changes in the treats market - Samantha Deacon, Trade Marketing Manager 8in1
“The treats market is the fastest growing category in the market and the astronomical growth seems set to rise. 8in1 has been introduced to offer a broad specialist range of rawhide dog treats with tangible, functional benefits to the pet, thus justifying a differentiated price point.
"The range has been developed in line with customers’ eagerness to spend more on their pets to acquire quality products. This offers retailers the chance to engage consumers and encourage the trade up to better quality products with premium margins.
"8in1’s investment in research and development has led to the launch of a number of line extensions and innovative new products to appeal to the consumers demand for products which are customised to their pet’s health needs. 8in1 caters for the growing demand for specialised and premium treats, with a wide range of products to delight dogs of all shapes and sizes.”
For more information, visit www.8in1.eu/en or contact info@8in1.co.uk
1 DOG FOOD IN THE UNITED KINGDOM, Euromonitor International, November 2013
2http://www.express.co.uk/news/uk/467107/Sweet-treats-and-even-alcohol-are-killing-millions-of-British-pets
