Natures Menu has finally launched its long-awaited complete and balanced raw cat food.

Feeding cats raw is easier than most people think because they are hunters not grazers.

While dogs have made the headlines switching over to raw diets, feeding raw to cats has so far not been as well understood. Yet our nation’s cats have been catching and eating raw meals for years in our outbuildings and back gardens.

There are many consistently reported benefits of switching pets over to the diet that nature chose for them. These include calmer behaviour, improved appetite, a reduction in ailments such as skin inflammation or digestive issues and even more solid, less smelly stools!

Cats naturally seek a varied diet and are well known to be fussy. Natures Menu have created a handy short guide to feeding cats on their raw meals, ensuring a smooth transition and tips and tricks to make sure the animal enjoys his raw meals every time.

The free guide is available to download online. The cat food is now available at pet retailers nationwide.