Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
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Challenging year ahead for the pet industry
We asked leading pet industry figures to give us their predictions for 2014. Follow the links to see the results of their crystal ball gazing...
- Peter Roy, Business Development Director, Natures Menu
- Stephen Turner, Managing Director of Group 55
- Janine Tozer, Owner of award-winning Not Just Pets, Bath
- Keith Davenport, Chief Executive of OATA
- Rae Todd, of the Rabbit Welfare Association & Fund
- Ben Windeatt, Senior National Sales Manager, Tetra UK
- Lynda Ward, of recruitment specialists Pet Trade Solutions
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Use rabbit welfare as an opportunity to boost sales
Leading small animal charity, the Rabbit Welfare Association & Fund, believes there's a massive sales opportunity for pet retailers who promote the welfare of domestic rabbits. By selling exercise runs alongside the right size of hutch, shops will not only help rabbits lead healthy lives they will also boost profits, says Rae Todd, of the RWAF...
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Turn your pet store into a destination centre

Stephen Turner, Managing Director of Group 55, has urged pet retailers to use their specialist knowledge and turn their stores into destination centres where animal lovers can find all the advice and products they need...
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Higher quality products are a boost for the pet trade
The quality of products being produced by UK manufacturers of pet food and accessories has never been better, and should give the industry confidence for the future, according to recruitment expert Lynda Ward. And with more high calibre people being retained by leading companies, 2014 could turn out to be a tremendous year for business...
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New entrants to fishkeeping hold the key to growth

The keys to ensuring growth in the aquatics trade are attracting new people to fishkeeping and then helping them to stay interested. That's the view of Ben Windeatt, Senior National Sales Manager, Tetra UK, who reveals his thoughts for the industry in 2014...
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Follow the lead of an award-winning pet shop

Even an award-winning pet store like Not Just Pets in Bath has a battle on its hands during challenging economic times but it consistently finds ways to stay successful. Here's what owner Janine Tozer has to say about winning the battle for customers...
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OATA warns of the threats from pressure groups
The Ornamental Aquatic Trade Association has warned the aquatics industry to beware of pressure groups seeking a ban on the sale of all non-domesticated pets, including ornamental fish. Chief Executive Keith Davenport looks at the challenges ahead...
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