The Alan Titchmarsh show on ITV was another programme keen to look at the pet food industry this week as natural food and training treats were put to the test.

Resident pet experts, the Barking Blondes (aka Jo Goode and Anna Webb) got their own dogs to test some of the products on offer, including food from Natures Menu and treats from the Innocent Hound.

Matilda, Jo Goode’s English Bulldog, was particularly keen to review the raw dog food from Natures Menu.

Jo said she personally loves to feed her dog raw food as its simple and you can be assured there will be nothing artificial in it.

The nuggets shown on the show were Natures Menu's complete and balanced raw Active nuggets, created with nutritious raw minces of duck and salmon, and added vegetables.

For more information the Natures Menu range of raw food visit www.naturesmenu.co.uk

Meanwhile the Innocent Hound was thrilled to be invited on to the show. Making its TV debut, the luxury range of venison sausages was selected.

After the unmistakable approval from chief testers, Molly and Matilda, the treats received rave reviews from the Barking Blondes who highlighted the many health benefits of venison.

The Innocent Hound is looking to extend its network of stockists across the UK with a focus on retailers encouraging healthy and natural products.

Launched last Summer, the company mirrors the values people increasingly hold when buying food for themselves - using quality ingredients, sustainable farming and low miles the sausages contain 80% British venison and are a healthy, hypoallergenic treat for pampered hounds.

For more information please email woof@theinnocenthound.co.uk