ORIJEN has reformulated its dry pet food range using a new 'Whole Prey' concept, incorporating not only fresh muscle meat but also organ meat, cartilage and marrow, to mirror the freshness and variety of meats that dogs and cats would naturally hunt in the wild. 

In the new formulation, across the full range of foods, the top 11-17 ingredients are meat or fish.

Using up to 50% fresh meat and organs dramatically reduces the need for synthetic ingredients such as amino acids, vitamins and minerals, and the inclusion of bone means that calcium, phosphorous, glucosamine and chondroitin are all provided naturally. 

Removing potato from the formulation has also reduced the glycemic response, promoting peak physical conditioning.

Karen Rodger, from UK distributor Bern Pet Foods, says: "Put simply, ORIJEN Whole Prey is a deeper expression of ORIJEN's Biologically Appropriate mandate, incorporating fresh meats, organs, cartilage and marrow in ratios that bring ORIJEN closer to the natural diet than ever before.

"ORIJEN Whole Prey pet food provides a diet that is almost exclusively meat-based, rich and varied in fresh meats, low carbohydrate, low glycemic and with all essential nutrients in natural balance."

ORIJEN Whole Prey dog food is available in 340g, 2.27kg, 6.8kg and 13kg bags and ORIJEN Whole Prey cat food is available in 340g, 2.27kg and 6.8kg bags.