Butch & Bess creates bespoke natural grooming product brand for Makro
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Butch & Bess has announced its first bespoke label agreement with leading wholesaler, the Booker Group, which owns 30 Makro stores across the UK
Booker approached the Borehamwood-based company to create a blister pack – containing a conditioning shampoo, daily refresher spray, and a pet perfume.
“It was an exciting challenge to create the brand from scratch. We have a fantastic team behind us that allows us to create private and white labels for retailers,” explained Mark Hirshel and Jo Amit, co-founders of Butch & Bess. Ruth Percolla, Booker’s impulse team category manager, said: “We are delighted with the bespoke product and innovative packaging Butch & Bess has created for us. “Mark and Jo are an efficient team who understood my requirements and delivered a full service solution within a tight timescale. The Dog Wash blister pack allows us to offer our customers a natural quality product at an affordable price.” Visit www.butchandbess.com for further information about Butch & Bess products.
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