Bern Pet Foods UK has appointed Alan Peters and Sean O'Neill as Account Managers to join its growing sales team.

Alan Peters is Account Manager covering South Wales, the South West and Channel Islands. His role includes support, management and development to current customer accounts as well as building new business.

Alan (pictured left) joins, with a wealth of experience in the specialist pet trade, from Nestle Purina. He lives in Barry, South Wales with his family and three dogs.

Sean O'Neill will be handling Accounts for the North West, North East, North Wales and North. He also joins from Nestle Purina, where he was a development manager and area sales manager.

Sean (right) has built strong relationships with a number of pet stores and helped them develop category management to achieve improved sales. He has a vast knowledge and understanding of consumer products in the pet care industry. Sean lives in Preston, Lancashire.

Sean says: "Bern Pet Foods has a great foundation of biologically appropriate food for cats and dogs and has invested in some fantastic brands. The business is truly committed to focusing on the independent specialist pet trade and continues to build a strong market presence for a new category product. Both Alan and I are looking forward to increasing distribution and being part of this dedicated team."

Commenting on the new appointments, Colin Rodger, Bern Pet Foods Director, says: "We are delighted that Alan and Sean have joined us.  Their extensive sales experience combined with their knowledge of the pet care market will be a great asset to our business."