The Zogoflex Toppl toy won Best New Dog Product at PATS Sandown  and big things are being predicted of this innovative product, which is being distributed in the UK by Collarways.

The PATS New Product Awards judges said: "This treat dispensing toy is guaranteed to last – in fact it will be replaced if a dog destroys it. As well as having great brand identity, the toy is colourful, making it stand out in store. It is also very well priced."

The Toppl has been designed to address the needs of a diverse range of dogs, from big dogs to small ones, and from lazy dogs to clever dogs.

The ingenious design traps treats with its inner ridges and topples over to keep dogs entertained and challenged. Non-stop wobbling and rolling makes the fun continue.  

Owners can interlock the two sizes (sold separately) to make playtime a more complex proposition. 

For high energy dogs the mental challenge of “freeing” a dental stick from its confines is a puzzle indeed.

All Zogoflex toys are made with an amazingly tough material that is buoyant, pliable, and non-toxic. 

The material is a recyclable plastic composite which includes recycled plastic bottles, so whilst they look and feel like rubber toys, they’re not and that’s what makes them so durable.  

They float, can go in the dishwasher and come with a one-time refund or replacement guarantee against dog damage!

The Zogoflex Toppl caused lots of interest at PATS Sandown and the New Product Award generated even more inquiries.

“We’ve been bombarded with inquiries and we're confident this product will be a bestseller this year,” said Katie Goldsmith, from Collarways. "Visitors saw the Toppl on the New Product Showcase and then came straight to our stand. Winning the award has given the team a real boost."

For more information visit www.collarways.com