Pedigree Wholesale has launched a new corporate image as it aims to become the No 1 wholesaler of choice in the specialist independent pet and aquatic sector.

2012 was a milestone year for one of the UK’s biggest pet and aquatic wholesalers, as the company celebrated 40 years in business.

The pet market today is completely different than when Pedigree Wholesale was originally set up with evermore sophisticated and demanding consumers, the onset of technology, new product development and online shopping.

While times have changed since the business was started the overriding principles on which Pedigree Wholesale were built around haven’t. While today’s orders might be placed online and processed through modern warehouses Pedigree haven’t forgotten what made them different from the start – their people. As well as a great range of over 10,000 products from the market leading brands Pedigree are committed to providing excellent customer service, with everyone in the business taking responsibility for ensuring this happens.

Going forward Pedigree Wholesale’s aim is to become the number one wholesaler of choice in the specialist independent pet and aquatic sector. Against a background of challenging market conditions including a tough economic climate, limited market growth, competition pressure and greater price awareness Pedigree undertook a full strategic review to ensure that they are geared up to meet today’s challenges head on and support their customer base.

As part of this review Pedigree commissioned a third party to carry out a programme of market research to help them understand what customers are looking for from their preferred wholesaler and how Pedigree can help their business. Excellent relationships with suppliers are critical to business success. Retailers want to deal with people who know what they’re talking about, who are passionate about the pet and aquatic industry, with the experience to talk to retailers about which products will sell through to dedicated drivers who know where to park and unload stock and helpful and friendly customer service advisors. 

Following on from the review Pedigree Wholesale are delighted to announce the launch of a new corporate logo which clearly and simply communicates what Pedigree Wholesale is all about – Here for your pet or aquatic business. Pedigree Wholesale is proud to support the nation’s pet and aquatic businesses and every day for every customer their aim is to get it right – first time, every time.

If you would like more information about Pedigree Wholesale call 0115 982 3900 or e. info@petproducts.co.uk



Pedigree Wholesale's new branding was in clear evidence during PATS Harrogate.