In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
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Award-winning PitPat on Channel 5's Gadget Show

The award-winning PitPat, a wearable device that allows owners to see what activity their dog has been up to via their phone, was featured on Channel 5's popular The Gadget Show this week.

The innovative product was launched at PATS Telford in September where it won a New Product Award.

Aiming to help tackle the growing pet obesity epidemic in the UK, the product provides an excellent opportunity for pet retailers to tap into the high demand for wearable technology.

Small, lightweight and waterproof, PitPat continuously measures how active a dog is throughout the day and syncs with a free iOS or Android app. The app, then provides a breakdown of how much walking, running, playing and resting they've been doing and compares this to an exercise goal tailored to a dog's breed, age and weight.

Over time, owners can track progress to help keep their dog healthy and happy. The product allows owners to review how active their dog has been and offers added peace of mind for when they’re not around. Whether that’s checking up on how much exercise their dog got while they were in kennels, or how many minutes they walked with the dog walker that day.

You can view the PitPat coverage from The Gadget Sow by clicking here

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