In This Issue
Shock over Channel 4 coverage of 'puppy cloning' competition! It trivialises the issue, says KC
Dogs Trust against cloning
Mars buys P&G's pet food brands in $2.9bn deal
Tetra’s AquaArt Explorer Line highlights stylish design
Councils fail to follow industry advice on pet shop licensing
Break the mould with Hill's Ideal Balance
Photographer uses Photoshop to help abandoned dogs find homes
British pet firms clinch impressive export orders in America
How a PetQuip Award can give a business an added boost
Global pet food brand set to take UK market by storm
100% mark-up on own pet food brand with no minimum order
New Chair for British Dog Groomers' Association
Whisker-friendly feeding bowl returns to pet stores
Lily’s Kitchen launches new game recipe ‘Wild Woodland Walk’
The best in-car comfort and safety for dogs
Record number of petcare product suppliers exhibiting in British group at Interzoo
Sneak preview of what will be showcased at Interzoo
New Jungle Green LED Lights from WhitePython
TopLife Formula sponsors Flyball puppy in training
Get your paws on discounted Crufts 2015 tickets
Call for a ban on electric shock collars reaches the House of Lords
Barley straw situation ‘still bonkers’ says industry body
Follow the Sleddog Championship action free online at CSJ
Trainee solicitor who left a dog to die is jailed
BVA supports campaign to keep dogs on lead near livestock
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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TopLife Formula sponsors Flyball puppy in training



TopLife Formula has announced it is sponsoring a Flyball puppy in training and her teammates in their quest to move up the ranks of the agility sport.

During 2014, the Cheshire based brand will be supporting local team, LiveWires and its newest recruit - Cassie, a playful Border Collie. Border Collies are renowned for their energy and trainable nature, making them the ideal agility team candidates. TopLife will be following Cassie from her first training session, through to competing and tracking her progress as she grows.

Flyball is a race between two teams of dogs. The dogs compete by running through two parallel lanes over 4 low hurdles, where they must then collect a tennis ball from a spring loaded box before racing back over the hurdles to their handler to release the next dog. It is growing in popularity across the UK, with new teams joining the leagues every year. Flyball was originally popular in America in the 1970’s. It wasn’t until the 1990’s that it made its debut in the UK at Crufts. It is now a widely recognised canine discipline and has grown into an internationally staged event.

Cassie is owned by Anne Alcock, who also manages the LiveWires Flyball team. Cassie has a lot to live up to; LiveWires won the British Championships in 2007, 2011, 2012 and 2013 and were runners up in 2008 and 2010. This year the LiveWires team went to Crufts at the NEC in Birmingham and although Cassie was too young to compete, her teammates came a respectable 3rd, 4th and 5th.

Cassie who is now nearly 9 months old is progressing through the initial training sessions and showing great promise. Owner Anne says “At the moment she just needs a healthy diet, lots of exercise and of course her TopLife milk to help keep her in good condition. She loves to play, jump on and off the sofa and practise work for weekly classes, however not so much when it’s raining! She is showing great progress in her Flyball training so far.”

TopLife Formula, the natural pet milk treats for Dogs, Puppies, Cats and Kittens, are made from highly digestible goats’ milk and offers owners a healthy way to complement their pet’s diet. Brand manager Simon Mayne comments: “We are very pleased to be supporting Cassie as she starts training. Our TopLife milk for puppies will help maintain her condition and keep her well hydrated after running. We look forward to seeing her competing later this year!”

TopLife Formula looks forward to following Cassie’s journey into the world of Flyball. To keep informed of her progress and development visit www.toplifeformula.com.

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