TopLife Formula has announced it is sponsoring a Flyball puppy in training and her teammates in their quest to move up the ranks of the agility sport.
During 2014, the Cheshire based brand will be supporting local team, LiveWires and its newest recruit - Cassie, a playful Border Collie. Border Collies are renowned for their energy and trainable nature, making them the ideal agility team candidates. TopLife will be following Cassie from her first training session, through to competing and tracking her progress as she grows.
Flyball is a race between two teams of dogs. The dogs compete by running through two parallel lanes over 4 low hurdles, where they must then collect a tennis ball from a spring loaded box before racing back over the hurdles to their handler to release the next dog. It is growing in popularity across the UK, with new teams joining the leagues every year. Flyball was originally popular in America in the 1970’s. It wasn’t until the 1990’s that it made its debut in the UK at Crufts. It is now a widely recognised canine discipline and has grown into an internationally staged event.
Cassie is owned by Anne Alcock, who also manages the LiveWires Flyball team. Cassie has a lot to live up to; LiveWires won the British Championships in 2007, 2011, 2012 and 2013 and were runners up in 2008 and 2010. This year the LiveWires team went to Crufts at the NEC in Birmingham and although Cassie was too young to compete, her teammates came a respectable 3rd, 4th and 5th.
Cassie who is now nearly 9 months old is progressing through the initial training sessions and showing great promise. Owner Anne says “At the moment she just needs a healthy diet, lots of exercise and of course her TopLife milk to help keep her in good condition. She loves to play, jump on and off the sofa and practise work for weekly classes, however not so much when it’s raining! She is showing great progress in her Flyball training so far.”
TopLife Formula, the natural pet milk treats for Dogs, Puppies, Cats and Kittens, are made from highly digestible goats’ milk and offers owners a healthy way to complement their pet’s diet. Brand manager Simon Mayne comments: “We are very pleased to be supporting Cassie as she starts training. Our TopLife milk for puppies will help maintain her condition and keep her well hydrated after running. We look forward to seeing her competing later this year!”
TopLife Formula looks forward to following Cassie’s journey into the world of Flyball. To keep informed of her progress and development visit www.toplifeformula.com.
