In This Issue
Great response to Din Dins pet supplements
Check out the Din Dins product range
Notcutts boss Andy King quits to join Tesco's
New vision for Glee revealed by organisers i2i Events Group
Prosecution collapses against ex-pet shop owner
Crown Petfoods, Mars Petcare, Nestlé Purina and Positive Petcare sponsor pet industry event
AQUA 2013 seminars will have universal appeal
Fishkeeper Inverness opens at Simpsons Garden Centre
New orthopaedic pet bedding from Scruffs
Key appointments at Natural Instinct
Pet retailers urged to enter new industry awards
Partner in Pet Food buys Agro-Trust division
Pets at Home seeks pet product inventors
Burgess Pet Care allergen-free dog food wins Asda listing
One-in-three pet owners wish their pet could talk
A few last-minute tickets available for GIMA's
Neon LED pet collars help you locate dogs and cats in the dark
Research on animals in UK rises by 8% to exceed 4m procedures
Increase in number of dogs used in experiments
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...

Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news

A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...

The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Neon LED pet collars help you locate dogs and cats in the dark



A San Francisco-based start-up have created a range of neon LED collars that will help owners find your pets.

HALO Belt Company originally designed illuminated belts for late-night joggers, backpacks and skateboards, to help keep people safe while outside in the dark.

Funded entirely by Kickstarter in August 2012, the brand's goal is to 'merge safety, fashion, and culture into an essential everyday product', their tagline is 'be seen, be safe'.

Available in red, green and blue, the collars have reflective stitching and fully-recharchable batteries that last up to 75 hours.

The company said: "LED pet collars have been on the market for years, however, most of them are made using cheap nylon materials with LEDs that are just as bad.

"We have re-designed and created an ultra high quality illuminating collar using our custom patented illumination system.

"Just like our HALO BELT, each HALO MINI is designed to illuminate in bright neon colors.

"The purpose of the HALO MINI is to keep our loved ones safe when outside at night.'

The brand has already smashed its $10,000 target - 667 backers have pledged a total of $30,970 - and they still have nine days to go. A Kickstarter donation of $29 means you'll get the collar at a discounted rate. Once pledging is over the collars will retail for $45.

Email Newsletter Software by Newsweaver