In This Issue
Nestlé Purina in new bid to control smells from factory
Pets at Home announce financial figures with revenues growing by 11.2% to £665.4m
Dorking pet shop's traffic warden picture upsets local traders
Stephen Fry backs charity's call for ban on pet monkey trade
MPs demand accurate data on primate pet numbers
PetQuip identifies surge in worldwide business confidence
Oscar & Hooch collars and leads make huge impact
Precious Pets London brand goes international
The Canny Company launches the Canny Magloc
Success for Spike's World, Tastybone and Micro-ID at Interzoo
Pet Rebellion's products create worldwide interest
WildWash receives visits from Japanese and Chinese buyers
Vitalin unveils re-launched Super Premium Range
Tetra launches Goldfish FunBalls to appeal to younger fishkeepers
Animal Friends donates £5,000 to support Bring Your Dog To Work Day
Passport Intelligent pet doors launched by PetSafe
Unique new cooling toy from Mines for Pets
New Beaphar Nature food is cereal free and rich in Timothy hay
The Pet Show joins forces with Animal Kind
The wrong flea treatment could harm your pet, warns top vet
Bern Pet Foods appoints National Sales Manager
New Arcadia Jungle Dawn LED for reptiles has arrived
New operations director of Pets Choice
CSJ’s Lap-It-Up is tops for hot dogs and for puppies
Government Minister supports campaign to help save thousands of dogs
Area Sales Manager (London and South East)
National Accounts Manager
Area Sales Manager (South East of England)
Pet Trade Xtra New Products Guide
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Vitalin unveils re-launched Super Premium Range


Established pet food manufacturer Vitalin showcased its enhanced Super Premium Life Stage Range of dog food at Interzoo.

The British brand has a strong heritage dating back to the 1950s when their first product 'Original' was made. Since then they have gone from strength to strength, bringing out new products and gaining the Royal Warrant – a prestigious award that only a handful of manufacturers have obtained.

Vitalin has been mindful of this legacy when formulating their enhanced new recipes and innovative theme for their rebrand, not only for packaging but ingredients also.

The re-launched Super Premium Range continues to use high quality protein from 100% British meat, and is now enriched with nutrient packed fruits, vegetables and herbs such as blueberries, spinach & seaweed.

Further inclusions comprise of English rosehip and apple in Puppy, English thyme, peppermint and green beans in Adult and Sensitive while English carrots and burdock root have been added to Senior/Lite. These ingredients combine perfectly to create a nutritiously balanced diet and affirm Vitalin's holistic approach to pet food; supporting the overall health and wellbeing of the dog.

Building on the recent success of the Vitalin rebrand at Interzoo and the leads generated there for international distributers, the Vitalin team are already looking forward to the UK launch at PATS Harrogate in September which is expected to be a huge success.

For more information visit the website www.vitalinpetfood.co.uk/interzoo and fill the form out to receive your very own Vitalin information pack.

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