In This Issue
Warning about e-cigarettes and dangers to pets
Pets At Home workers could pick up £240k each from flotation
Scampers educates confused owners after Channel 5 programme
Revenue-generating dental range from Beaphar
First there was Fish4Dogs...now there's Fish4Cats
TV star David Tennant narrates new Dogs Trust advert
Pedigree refreshed the packaging of its leading range of dog treats
New code of practice launched to encourage responsible pet ownership
Amazing finalists named for Crufts 2014 Dog Heroes contest
Book early for funded spaces at overseas pet trade exhibitions
Kennel Club Charitable Trust opens Flood Fund for dogs
Plan for pet shop at illegal puppy farm site thrown out by town council chiefs
Portrait of 2013 Best in Show winner to be presented at Crufts
£2,000 snatched from West Sussex pet shop
Poundstretcher aims to muscle into petcare market
Barking Heads and Meowing Heads now available through Vital Pet Products
OATA heralds review of Live Import of Fish Act as a good outcome for the industry
Revamped bird hide launch a success
Ceva launches puppy blog on Adaptil website
Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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First there was Fish4Dogs...now there's Fish4Cats


Premium pet brand Fish4Dogs has launched a new arm to the company called Fish4Cats, and introduced a range of exciting new products which will be showcased at PATS Sandown.

Fish4Dogs has used its existing model of natural, healthy ingredients, using responsibly sourced fish stocks and no artificial preservatives or colours to meet growing demand in the cat market.

The new launch focuses on the different dietary needs of cats, and has been created to provide the optimum diet for the feline friend. Using a combination of both wet and dry food, Fish4Cats offers a high protein, fresh, low carbohydrate diet that cats need whilst offering maximum taste appeal.

The dry food from Fish4Cats, boasts 65% fish providing the high levels of protein cats need. The added pea and potato as a source of fibre is a good binding agent and helps with hairball removal, plus the food is also packed with cranberries and algae which help to boost the immune system and prevent urinary tract infections.

Knowing that a wet and dry food combination is the paw-fect choice for cats, the wet food offering is 91% fish and a key component for the sensitive digestive system – it also helps to promote hydration and balanced amino acid levels.

The intense fresh fish smell is highly appealing to the feline nose, which makes it a very palatable choice. Fish is naturally rich in Omega 3, promoting healthy coat, skin, joints and particularly for cats in the winter months; it is an effective treatment for cracked paw pads.

Graham Smith, Chief Executive of parent company Fish4Dogs, said: “We are so proud to have achieved a strong customer following from our existing product range and high repeat purchasing indicates that once pets try our foods they stay loyal to the brand.

“We all know that cats adore the taste and smell of fish, and Fish4Cats looks to meet the demand for a great fishy taste whilst also making sure that it offers the ideal nutritional benefits for our feline friends.

"Cats have complex dietary needs and we hope that our new product offerings from Fish4Cats will not only want them coming back for more but leave them feeling great too!”

The range will include three dry food varieties: Sardine, Mackerel and Salmon and a complimentary wet food for balanced nutrition; Trout mousse and Salmon mousse.

For more information visit www.fish4cats.info

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