In This Issue
HOWND hoping to clean thousands of mucky paws
Pets Corner reveals new £9m headquarters plan
New Pets Corner store to open in Tring Garden Centre
Beco Poop Bags help top eco-pet firm to scoop major export award
Ernest Charles dog foods win a GIMA award for Gardman
Dr Roger Mugford receives the ultimate Lifetime Achievement Award
Pooch & Mutt offers special trade discounts to celebrate 3rd birthday of office dog Pepper
Independent pet retailer faces stiff competition from Supadrug
Even more choice to hydate pets with PetSafe Drinkwell 360 pet fountain
Pet Industry Federation Awards open for entries
Chester pet shop owner's heartbreak over £15,000 break-in
Retailers offered chance to win tickets to the PIF Awards and Conference
PDSA vet hangs up stethoscope after almost four decades
Global group to shine a light on the social good of wild caught fish
Dog walker attacked with tin of pet food
Texas pet shop worker 'killed by cobra bite'
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HOWND hoping to clean thousands of mucky paws


Following the launch of its ‘Cruelty Free’ range of emergency dog wipes, HOWND - a natural pet care brand for happy canines - has received fantastic feedback from customers about their usefulness outdoors.

Created by pet loving duo Mark Hirschel and Jo Amit, Yup You Stink! Emergency Dog Wipes are perfect for cleaning mucky dogs on the go and have had the thumbs up from dog lovers across the UK.

“We’re thrilled with the response to our new emergency dog wipes. We’ve had interest from pet box subscription services and retailers in the UK and overseas - the antibacterial wipes combat the problem of fox poo in the UK and skunk spray in the US! The whole team worked incredibly hard to create a set of wipes that are light, compact, yet won’t tear in the dog owner’s hands. Most importantly, they had to be kind to the dog’s skin and coat, while being capable of providing a gentle and effective clean while on the go,” explains Jo Amit, co-founder of HOWND.

“One wipe should suffice for most stinky or mucky dogs out there, but those which are especially grimey may benefit from a bath and spritz with Yup You Stink! Conditioning Shampoo! and Yup You Stink! Body Mist later in the day.”

Alcohol and paraben free, each pack of emergency wipes contains five jumbo size (30cm x 20cm) PH-balanced wipes. Designed to be gentle on a dog’s skin and coat, each wipe is infused with orange (insect-repelling), coriander (antioxidant) and bergamot (deodorising) essential oils, aloe vera juice, and gentle odour control agents. The result is a durable wipe, that effectively cleans off fox poo, cow dung, mud, urine, slobber and anything else that’s grimey or smelly.

Yup You Stink! Emergency Dog Wipes are available to the trade in 10 pack cases with prices starting from £16. Retailers and groomers will get an introductory 10% discount for each case (SRP) until August 31 using WIPES10 at check out. The RRP per pack of wipes is £2.95.

HOWND is only one of six global pet brands to receive the Leaping Bunny stamp of approval from Cruelty Free International. This is the only international guarantee against animal testing.

In order to become certified by the Cruelty Free International Leaping Bunny programme, companies are required to open their supply chain to monitoring and meet external audit requirements.

For further information about HOWND’s trade prices and Yup You Stink! Emergency Wipes, please register your details here, or call a member of the team on +44 (0)20 3004 5255.
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