With more than 60% of its exhibitors currently exporting their products, PATS is looking to increase its overseas visitor presence at Harrogate in September.
PATS will be attending Interzoo in Nuremberg, Germany, next month as part of the British Pavilion, where it will be encouraging international buyers to visit the Harrogate show on Sunday and Monday, September 14-15.
Last year the PATS Harrogate exhibition attracted 80 overseas visitors from across the globe, including companies from Europe, and as far afield as Australia and America, representing a 34% increase on 2012.
It is hoped that numbers will rise still further this year and to accommodate the expected increase, a special visitor lounge will be provided in the Harrogate International Centre.
Overseas buyers will have use of the lounge, which is being sponsored by PetQuip. Visitors will be offered free tea and coffee, have free use of the internet, and have access to the services and advice provided by PetQuip.
PATS Harrogate is the perfect venue for international visitors to discover what’s new in the marketplace and an ideal opportunity to talk to UK-based manufacturers and suppliers. Exhibitors who export will have a ‘PATS Exporter’ logo on the fascia of their stand at the show to help people navigate their way around the exhibition.
Harrogate is also the perfect destination, allowing visitors to combine some sightseeing in and around the idyllic North Yorkshire town with business at the exhibition. It’s easily accessible by road, train and air. Leeds Bradford International Airport (LBIA) is the closest airport to Harrogate, and there are regular daily flights from many connections in Europe and worldwide.
PATS Harrogate is promising to be one of the most successful exhibitions yet with 132 exhibitors already having booked their stand. With more than half of them exporting, meeting international clients is a key part of their plans for the show.
Katie Goldsmith, sales director of Collarways, says: “At PATS we have the opportunity to meet in person some of our international customers, some for the first time, even though we have been supplying them some while. It's great to put a face to the name. The Collarways stand is always busy as the show attracts a wide spectrum of different buyers from all around the world. We are really looking forward to introducing our latest products at Harrogate to both UK and overseas visitors, in time for the busy Winter season.”
The Animology brand of pet care products has grown at a remarkable rate over the past few years and is fast becoming a leading international product range. Group55's Stephen Turner says: “We've exhibited at home and abroad and the response from the pet and grooming trade both here and overseas has been fantastic. PATS is a great place to get over the message that we’re serious about exporting our products.”
