In This Issue
British firms feature on Global Pet Expo television
New deals and relationships secured in Florida
Pet stores face 200% rise in animal welfare licence fees
British Dog Grooming Championship aims high in 2013
Eastern European puppy imports pose disease threat in UK
Whiskas named household Pet Product of the Year
Cat litter is a top performer for Beaphar
Pooch & Mutt launches new treats range
KONG Classic voted best dog toy
TopLife grows in export markets
Lynda Ward celebrates 30 years in the pet industry
Banker gets first-hand experience at Bradford pet shop
Pet bird solves illusionist Derren Brown’s Lego puzzle
Vaccine amnesty aimed at preventing rise in pet fatalities
Confused.com set to make its debut at The Pet Show
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Pet bird solves illusionist Derren Brown’s Lego puzzle



Illusionist Derren Brown is known for playing games with people’s minds – but this time he has played with our hearts after releasing a cute YouTube video of his pet bird solving a Lego puzzle.

The mentalist somehow managed to get bird brained Rasputin to operate a toy set in the video, which has more than 25,000 views.

Adding a touch of his trademark mystique, Brown refused to divulge any details – writing in a Twitter post: "I made a Lego toy for Rasputin and we filmed him… (I think this counts as procrastination)."

In the 46-second clip, the bird is seen lifting a lever which drops a weight down. It then picks it up and rests it on one of the Lego panels. This lifts a cashew nut and allows Rasputin to collect it.

The famed trickster added on Twitter: "Someone, somewhere, will insist my parrot is an actor."

To watch the YouTube video click here

Newsletter Marketing Powered by Newsweaver