In This Issue
800 apply for just 11 posts at new Pets at Home store in Falmouth
Lintbells wins GrowthAccelerator’s ‘The Market Mover' award
American pet-pampering craze arrives in East Grinstead
Sales people's confidentiality put at risk when applying for jobs
Impressive line-up of exhibitors at PATS Harrogate
Canny Company products now exclusive to Vital
Vets out in force during National Microchipping Month
UK's first 'Bring Your Dog To Work Day' set to help charities
Photo competition to find Britain's best office dog
New research claims dogs enjoy going on holiday as much as their owners
New packaging for Hollings products
Wimbledon champ Andy Murray rescues dog on way to tournament
The look of a real plant without the tricky maintenance
Forward funding for Aldi and Pets at Home warehouse
Dog owners face 'off-lead' fines
Pet owners warned about flea explosion
Fluval Ceramic Duck Stone makes a perfect decor piece
Pet Trade Xtra New Products Guide
BETA introduces breed specific nutrition
 
The UK’s Number 1* normal nutrition specialist brand is proud to announce the launch of the new BETA Breed Specific Range.
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American pet-pampering craze arrives in East Grinstead



A couple, who ran a pet-pampering business in Florida, are set to launch a similar venture called Rufus & Phoebe in the Sussex market town of East Grinstead.

The pet boutique, which will sell unique products like tweed jackets, strollers and birthday cakes, is set to open on July 4.

Owner Jeremy Mitchell is convinced there is a market for his niche products in the town.

“We’ll be offering unique dog-related products which you won’t see anywhere else, including pet supermarkets,” he said.

 "The strollers were originally designed for dogs which were sick or ill, and then gradually we had customers who were elderly and who wanted their pets with them at all times but couldn't walk them everywhere.

"Likewise we have dogs with sensitive stomachs who like our wheat-free pup cakes. It's no different to buying yourself organic food or treating yourself to something nice. As long as you allow a dog to be a dog and take them for walks, then there's nothing wrong with a bit of pampering."

Jeremy, 50, ran his own home improvement business before moving to Florida and into the pet-pampering market with his wife, Diane.

"As so many things do, it all started in America, but I think there is a real market for unique pet products over here," he said.

"We offer some of the usual pet store products like collars and beds, but I know people like to discover new things they haven't seen elsewhere. Some of it is influenced by celebrity culture, but I don't think there is anything wrong with it. Some people don't have children, so why not pamper your dog?"

The store will be open to the public from July 4, when people will be able to meet the stars of the store, Jeremy's beloved Brussels Griffon dogs Rufus, 9, and Phoebe, 6.

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