A couple, who ran a pet-pampering business in Florida, are set to launch a similar venture called Rufus & Phoebe in the Sussex market town of East Grinstead.

The pet boutique, which will sell unique products like tweed jackets, strollers and birthday cakes, is set to open on July 4.

Owner Jeremy Mitchell is convinced there is a market for his niche products in the town.

“We’ll be offering unique dog-related products which you won’t see anywhere else, including pet supermarkets,” he said.

 "The strollers were originally designed for dogs which were sick or ill, and then gradually we had customers who were elderly and who wanted their pets with them at all times but couldn't walk them everywhere.

"Likewise we have dogs with sensitive stomachs who like our wheat-free pup cakes. It's no different to buying yourself organic food or treating yourself to something nice. As long as you allow a dog to be a dog and take them for walks, then there's nothing wrong with a bit of pampering."

Jeremy, 50, ran his own home improvement business before moving to Florida and into the pet-pampering market with his wife, Diane.

"As so many things do, it all started in America, but I think there is a real market for unique pet products over here," he said.

"We offer some of the usual pet store products like collars and beds, but I know people like to discover new things they haven't seen elsewhere. Some of it is influenced by celebrity culture, but I don't think there is anything wrong with it. Some people don't have children, so why not pamper your dog?"

The store will be open to the public from July 4, when people will be able to meet the stars of the store, Jeremy's beloved Brussels Griffon dogs Rufus, 9, and Phoebe, 6.