Butcher’s new range of Lean & Tasty complete dog food has been designed by pet nutrition experts to deliver the same meaty goodness every day but with less fat and calories.

With the launch of Lean & Tasty, even if owners carry on feeding their dog the same quantities as before their dog will be getting 30% less fat.

Butcher’s announced its new range in response to a growing demand for healthier, leaner and nutritionally balanced meals for dogs to help owners all over the country keep their canine companions fit, active and full of life for longer.

Clare Scallon from Butcher’s Pet Care said: “As a nation we’ve become increasingly aware of the importance of a healthy lifestyle and diet for ourselves and we want the same for our dogs.

"Our new range of Lean & Tasty dog food is crammed with all the meaty tasty goodness dogs love but with 30% less fat to help them lead healthy, happy and active lives too.

“And at New Year it’s an ideal opportunity for us all to get in shape with our dogs. So instead of giving in to those big puppy dog eyes with a treat or tit-bit from your plate, why not really show your love by spending a bit more time with your best friend – after all walking the dog is free and great exercise for you both."

Butcher’s Lean & Tasty is available in both 400g cans and in foil trays so there is something for all sizes of dogs.