In This Issue
RAW pet food specialist Natures Menu aims to convert more retailers to its 'natural' products
Finding out more about a BARF diet
Best Friends to close as MD concentrates on TastyBone
Two employees celebrate a total of 65 years at Ancol
PATS looks to increase international visitor numbers
Government minister praises Anglo Aquatic Plant
Dragons' Den star to present pet industry awards
Two men held following raid on Barrow pet shop
Crufts winner will walk 130 miles for charity
Unique approach to microchipping
Ceva Animal Health hosts prestigious puppy seminar
65% of dog owners share secrets with pets
Hyde Bark summer fundraiser for The Mayhew shelter
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65% of dog owners share secrets with pets


A new study from Churchill Pet Insurance has revealed that 65% of dog owners are more likely to tell their innermost secrets to their pet instead of their partner.


In total, three quarters of dog owners share their personal secrets with their pet ahead of or instead of a family member, friend or loved one. Almost nine in ten dog owners (87%) has at some point shared a personal secret with their pet.

Secrets relating to the often tricky subject of personal relationships are the top subject for sharing, with almost half (49%) admitting to talking solely to their dog on the subject. The second most popular subject to talk about is health (24%), followed by finance/money (14%) and work worries (13%).

When asked why they told their secrets to their pet dog instead of a person, 50% cited the non judgmental nature of the animal, stating that their pet “will love me whatever”. This was closely followed by “(my dog) will listen and not judge” (49%).

One pet owner revealed, “My dog, Kooks, was there when I found out I was pregnant (twice). When I went into labour and the contractions began he worried just as much as us.”

Peter Bishenden, head of pet insurance at Churchill, said`: “The most overwhelming reason for telling your pet your secrets is because your pet will still love you. The fact our pets give love unconditionally seems to have led to them being the perfect counsellor, along with their inability to relay any secrets!”
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