London-based Lily’s Kitchen, maker of natural and organic food for pets, is celebrating its debut into the Sunday Times Virgin Fast Track 100, gaining 28th position on the list. 

Now in its 18th year, the Fast Track Awards celebrate the UK’s 100 top-performing private companies and entrepreneurs...

Bucking trends is what Lily’s Kitchen is about, having launched in the midst of a recession six years ago and being the first pet food company to produce grain-free and meal free proper foods for pets.

Within the report published in The Sunday Times, Sir Richard Branson picks out Lily’s Kitchen as a game changer and recognises them as a stand out team, overcoming recessionary pressure to become a thriving company.

Henrietta Morrison, Founder and MD of Lily’s Kitchen comments: “What a wonderful accolade to end the year with and we are bursting with pride to have made it into the Fast Track 100.

"It is a credit to the entire team here at Lily’s Kitchen - including all of our producers and ingredient suppliers, that we have succeeded to make such a difference to so many pets’ lives.

"I am thrilled that so many customers and stockists believe in the brand as much as we do. With the recent media interest surrounding what actually goes into pet food, as a minimum consumers are seeking out trustworthy brands and natural ingredients.”