In This Issue
Preparing for the winter shedding period
TV star to launch new pet firm called Dr Krill in the UK
Record number of new products to be unveiled at PATS Telford
Award-winning pet store keeps innovating with the launch of Dog Coat Butter
TV presenter launches fashion campaign for poorly pets
New pet industry event to be launched in 2016
Petface wins New Product Award for its Loktop 2 Mealworm Feeder
Puppi Loo is the ideal training solution for home use
Natures Menu sees growth in the garden centre sector
The firework nightmare - research shows it’s not just our pets that are affected!
Pet Rebellion's car seat carpet is a winner
Multi award-winning family business to launch two new innovative products
DNA database bid to combat dog mess
Go Wild with Peckish campaign returns
New Tropiclean oral care products available from Rosewood
Cat cremated ‘accidentally’ in Dagenham vet blunder
Aled reigns Supreme again
Pet shop appealing for information after theft of two baby tortoises
Weston-super-Mare dog appears in Pets At Home advert
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Multi award-winning family business to launch two new innovative products
After launching their Award Winning Easy-Tie at PATS Sandown last year, Happy Paws will be revealing two new innovations at PATS Telford.

Happy Paws is all about making pets' and people's lives safer, healthier and happier…and this new range does just that!

At PATS Telford the company is offering a 10% discount on all orders over £100 placed at the show. This means retailers will be getting up to a 95% margin on products that really add value to their customers and their dogs! You can meet the brother and sister team (Tim and Sophia) on stand E9.

What are they and what’s different about them?

The GoSafely range is a follow-on product from the multi-Award Winning Easy-Tie, incorporating its Easy-Secure functionality into a premium quality, highly reflective, padded lead with matching collar and harness set. The strong bungee design of the lead ensures tension is reduced on both the dogs and owners’ neck, which can be caused when dogs pull. On top of this, it reduces the force exerted on the owners’ elbow and back. The matching collars and harnesses incorporate premium padding, highly reflective webbing and are fully adjustable, ensuring maximum ease, safety and comfort.

The AquaTech range is a 100% waterproof lead, collar and harness set. Using innovative technology, water is repelled from the webbing with benefits including; no more damp-smelling leads/collars/harnesses; no more irritation to dogs; less risk of infection caused by excessive scratching; less risk of skin conditions caused by wet collars and harnesses; easy wipe clean; and no running colours, meaning the items stay attractively bright! This preventative and innovative brand means that dogs are at far lesser risk from developing skin conditions that are caused by wet collars and harnesses.

The GoSafely and AquaTech sets have very attractive recommended retail prices ranging from £5.49 - £14.99 and HUGE margins (95% at PATS Telford).

You can visit the Happy Paws team on stand E9, Hall 1 at PATS Telford, or call them on 01792 346226 or send an email to

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