In This Issue
HOWND launches new e-commerce site for retailers and groomers
Hundreds of pets' lives could be saved by special oxygen masks
Fears for the future of Bermuda aquatic and water gardening products
RAW food specialist Natures Menu doubles freezer sales
10 steps to help retailers focus resources on the right customers
Independent pet shop owner 'insulted' by offer of Pets at Home gift voucher
British pet products achieve major export boost from Zoomark trade show
Meet the Buyer event to open Pet Industry Federation Forum & Awards
Pooch & Mutt featured on XFM Radio
PDSA vets issue BBQ advice after saving puppy who ate a kebab skewer
Fishkeeper Scotland expands presence in Dobbies Garden Centres
Ancol’s 2015/16 catalogue is out now
New business benefits help PIF members get ahead of the crowd
Top award for interactive dog game inventor
An arrest in 22-year old unsolved pet shop murder
Summer products from 3P Enterprise Ltd
Ginger tom becomes best pet cat in Britain
Grace Webster takes reins as new British Veterinary Association Scottish Branch President
Protection for veterinary nurse title will recognise their unique contribution
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Pooch & Mutt featured on XFM Radio



Pooch & Mutt’s bestselling range of premium treats were featured on XFM Breakfast Show. The presenter had a laugh when a listener offered the pet company as a contender for their ‘Pretentious Products’ feature.

Jon Holmes encouraged listeners to root through their household items for products with luxurious ingredients and extravagant names. The presenter cried ‘It’s only dog food!’ when a listener explained her parents feed their dog Pooch & Mutt’s ethical, natural, low-calorie, gluten-free, hand-baked dog treats! The clip can be viewed here.

Pooch & Mutt’s growth and success has highlighted the increasing demand for natural and ethical products in the UK dog food industry. Dog owners are becoming increasingly aware of premium ingredients, ethical accreditation and the health benefits of the products they feed their dogs. The British public want to know exactly what is in the dog food they are buying, as many dogs are viewed as an important member of the family.

But this XFM listener wasn’t the only one who thought Pooch & Mutt were a bit too pandering to dogs.

Pooch & Mutt were also spotted in Buzzfeed’s “The 31 Most Middle-Class Things That Have Ever Happened” making it to number 18.

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