A company whose eco credentials are loved by the world
Organisers of the 2015 PetQuip Awards yesterday paid tribute to Britain's top eco pet product manufacturer Beco Pets, describing them as "a company whose eco credentials are loved by the world".
Beco scooped two separate PetQuip honours, a Gold Award for Marketing Project of the Year, and the second, a Silver Award in the Exporter of the Year category.
The London-based company, which was formed just six years ago and which already exports to an impressive 43 countries, won Gold for its 'Project Poop Bag' campaign, helping dog owners to clean up after their pets.
The Director General of PetQuip, Amanda Sizer Barrett MBE, said: "The number and quality of entries in all categories was of a really high standard" this year.
She told the 200-strong audience at the awards dinner: "Gold is awarded to a company who came up with the idea of a welcome campaign to encourage dog owners to be more responsible in clearing up after their pets.
"The campaign really is a winner. I'm sure everyone saw the company at the doors of the exhibition today [at the entrance to Telford's International Centre], in eye-catching T-shirts, promoting Project Poop Bag.
"Dare I say it, they are bound to clean up with this marketing campaign. The winner is, of course, Beco Pets."
Reporting on this year's judges' deliberations, Manager of the PetQuip International Trade Association of Pet Equipment Suppliers Pat Flynn, who hosted the awards, also singled out Beco Pets in the Exporter of the Year category.
She said: "Silver is awarded to a company whose eco credentials are loved by the world, Beco Pets."
Beco Pets' team took to the stage to collect their awards and Co-Founder Toby Massey said: "We are really proud of our Beco Poop Bags marketing campaign.
"It was a big step into the dark giving away a million poop bags, but it's massively satisfying to see it now working so well."
Beco Co-Founder George Bramble added: "I'm really proud of the team. Beco Pets has been growing fast and this award was a real team effort."
Beco are gave away one million FREE poop bags at PATS shows this year, and highlighted their 'Project Poop Bag' campaign by flying a giant green inflatable poop bag above their stand in Telford International Centre.
Measuring 20ft by 8ft, the bag certainly caught the eye of passing trade ... and visitors were relieved to hear it was just filled with helium gas - and not real poop.