In This Issue
Taking on the giants of the pet food industry
See Pure Pet Food's video on YouTube
Consumer marketing campaign aimed at driving sales of LitterLocker
Pedigree sponsors Paul O'Grady's hit TV series
Meet rescue dog Mojo, the star of Pedigree's TV ad
Husband and wife develop first aid kit for pets
Pets may help cut heart disease risk
Creating satisfied customers is key to a sustainable aquatic business
Animology gains recognition for impressive export performance
Bid to stamp out puppy farming
Great product display that attracts would-be buyers
PDSA Pet Aid hospital to feature on The One Show
Dog owners could be forced to tie up pets in case they bite a burglar
Kennel Club welcomes dangerous dogs initiative
Appeal to find missing dog
Pet shop owner blasts thieves who stole 50 of her pythons
Award-winning Exotic Pet Refuge appeals for help
Devon dog mess hotspots spray-painted by council
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Award-winning Exotic Pet Refuge appeals for help
 

An award-winning animal charity near Peterborough which provides a home for an array of animals has appealed for help amid a funding crisis.

The Exotic Pet Refuge, in Deeping St James, urgently needs funds to meet its running costs.

The charity has been hit by rising energy bills and an increase in the number of animals being donated - or, in some cases, abandoned - for its care.

Poor weather also took its toll on its Easter open day, with takings £2,000 down on what would be expected.

Founder Pam Mansfield (63), who in 2011 received an award from the International Fund for Animal Welfare, said: “It’s never been as bad as this. We work so hard to try to keep it going.

“Obviously we don’t want it to close. We are doing everything in our power but we don’t know if it will be enough.”

It costs about £60,000 a year to run the refuge.

In the past 15 years, Mrs Mansfield has ploughed thousands of her own money into the refuge to keep it running.

She said between £5,000 and £10,000 would see it through to the summer, when it is hoped warmer weather will drive larger takings at its fundraisers.

“It doesn’t bear thinking about what will happen to the animals if the refuge has to close," added Pam.

The charity’s next open day is May 19.

For more information visit http://www.exoticpetrefuge.org.uk/

Email Newsletter Software by Newsweaver