Winners of the PATS Sandown 2013 New Product Awards were announced on the opening day of the show...

The winners were chosen by a team of expert retail judges, who arrived at the show before 8am in order to make their choices from more than 140 new products entered into the New Products Showcase.

Their decisions were made taking into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.

Here is a full list of the winners together with the judges’ comments:

Aquatics/Reptile Product or Service

Winner: API Pond Treatments

Entered by: Mars Fishcare

Judges’ comments: The winning entry has eye-catching packaging, and the judges feel “it does what it says on the tin”. They particularly like the way individual products are paired together to make it a one-product starter kit.

 
Bird Product or Service

Winner: Cluckers Red Comb Superior Poultry Food

Entered by: Bamfords Top Flight

Judges’ comments: This product has good visual appearance with strong practical packaging. The judges are impressed with its dust-free properties and feel it is good value for money.

Cat Product or Service

Winner: Scratch ’n Roll

Entered by: Gor Pets

Judges’ comments: It meets the needs of the consumer because of its versatility. It is multi-functional because you can hang it up, lay it flat, roll it up and pack it away easily. The judges also like the fact that catnip is included in the product. It is well priced, offering the consumer good value for money.

Dog Product or Service

Winner: Bailey Bites

Entered by: Barking Heads

Judges’ comments: The colourful packaging makes this product stand out and it is a well-priced item. Coming in four flavours with catchy names like ‘Nitie Nite’ and ‘Minties’, Bailey Bites will encourage repeat sales from consumers.

Grooming Product or Service

Winner: Manuka Honey Shampoo

Entered by: Johnson's Veterinary Products

Judges’ comments: They like all aspects of this product, especially the presentation, consistency and smell. It is also good value for money.

Pet Care Product or Service

Winner: PetproBio

Entered by: Dog Rocks

Judges’ comments: PetproBio has eye-catching packaging and strong branding. This pre-biotic supplement is a new concept, and the judges feel that it’s a product that will encourage repeat buying. Value for money is again an important factor in their decision.

Small Animal Product or Service

Winner: Mini Cardboard Slot and Go

Entered by: Envirosmart

Judges’ comments: The judges like the way that this product encourages interaction with pets while creating a stimulating and changing environment for the animal. They feel it is a good ‘pocket money’ purchase.