In This Issue
Big changes planned for Pet Care Trade Association
See the largest number of new products under one roof
Dragons' Den-backed pet firm to launch treat
Long Paws comes to the aid of thirsty dogs at Crufts
Dog food sales in the UK reach record levels
Dogs are still the nation’s favourite pet
Aquatic retailers get a pat on the back
World's first pet-specific Data Recorder launched
Supreme spread the message for better quality muesli
It's Pet Theft Awareness Week
People like working for Pets at Home, it's official!
But top Pets at Home executive quits to join Halfords
Crufts' TV audience at an all-time high
Plans for a new aquatic show at the NEC
Hollings takes advantage of social media opportunity
Walter Harrison’s launches value pack of fat balls
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Crufts' TV audience at an all-time high



Visitor numbers to Crufts rose by 3% this year, with viewing figures on More4 and Channel 4 hitting an all-time high.

The number of people who attended the show rose from 145,000 in 2012 to almost 149,500 this year.

An average of 1.7 million dog lovers tuned into Channel 4 and Channel 4+1 on Sunday night to see the Petit Basset Griffon Vendeen Ch Soletrader Peek A Boo (Jilly) crowned best in show, with viewing figures peaking at two million.

The broadcast across the whole event, on More4 and Channel 4, delivered an audience which cumulatively peaked at 4.5 million over the four programmes.

Additionally, 145,000 hours of watch-time was clocked up on the Crufts live internet stream during the show, with more than 13,000 subscriptions to the Crufts YouTube channel.

The Crufts Facebook page was also popular, delivering pictures, videos, news and comment throughout the show.
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