In This Issue
Women carve out great careers in the pet industry, says recruitment expert
Call for a ban on electric shock dog collars
Ceva urges dog owners to update their knowledge on canine law
Gardman develops premium wild bird care brand
Pedigree Wholesale in pet-monitor partnership with Motorola
Animology reveals the secrets to exporting success
Danish Design set to launch Newton range of beds and duvets
KRUUSE chooses Butch & Bess for its consumer range
US-made flavoured dog chews to be launched in UK
Dog breeder appears in court charged with double murder in Farnham
Bromsgrove pet shop manager hits out at parking attendants
Surrey pet shop can no longer sell animals
Receding flood waters pose new dangers to pets, say vets
Lily’s Kitchen launches ‘An English Garden Party’ recipe
Nylabone range of chews launched for puppies
Record TV coverage for Crufts on Channel 4
Fantastic response to eye test offer ahead of Crufts
Bristol teenager to be awarded at Crufts
Pedigree Wholesale to hold trade show in June
New event for veterinary professionals, animal therapists and owners
Hungarian Pumi and Griffon Fauve de Bretagne recognised as pedigree dogs
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Women carve out great careers in the pet industry, says recruitment expert
 
Lynda Ward
Lynda Ward

Pet recruitment specialist Lynda Ward has revealed that the pet industry is a great place for women to build a career, and claims that females now account for approximately 45% of field sales staff in the trade.

Lynda, who utilises her 30 years’ experience in the trade for dedicated recruitment and marketing solutions, says that women in the pet trade fare well compared to other industries.

“The lack of good jobs for women is controversial right now, especially within the political arena and the City, so I think we should pat ourselves on the back as an industry with equal opportunities for women and men,” said the owner of Pet Trade Solutions.

“When I first came to the pet trade there were only three women, including myself, in field sales roles and it appeared very much a closed shop in favour of male candidates. However, open-minded employers gradually saw the benefits that female sales people could bring and the momentum gathered speed. Now my estimate is that overall in the UK trade women account for approximately 45% of field sales staff. 

"At management level the numbers drop off at 20%-30% – possibly due to women not enjoying management or choosing to take a career break at some point – and at director level in the larger companies even lower at 15%-20%  – again partly due to the career break aspect. Yet interestingly, women own the highest proportion of independent SMEs supplying or allied to the trade.”

Lynda concludes by saying: “The figures show there is still a great deal of scope for career-minded or entrepreneurial women to make their mark in the industry. With so many examples of success (just take a look around) they should perhaps be more aspirational. Today’s progressive employers are not looking for men or women to join their teams...they are looking for PEOPLE to help make their company a success.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com



There is also a growing trend of more women setting up their own business in the industry like Sarah O'Sullivan (Seahorse Atlantic) and Barbara Hanly (Soopa Pets).

Seahorse Atlantic produces a range of products called Kelp Care – 100% natural kelp feed additives formulated from different species of seaweed grown in the purest of the Atlantic Ocean. Veterinary trialled and recommended with 100% positive feedback, Kelp Care products are tailored to the nutrient requirements of individual animals.

Meanwhile, Soopa Pets has quickly become known for its 100% fruit and vegetable dog chews with flavours including papaya, sweet potato and coconut.

Sarah and Barbara are both from Ireland and they exhibited together at PATS Harrogate in September last year. The trip worked so well that they have agreed to return to PATS Sandown next month.

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