In This Issue
Pet treats have more calories than a Big Mac, claims new report
Record number of exhibitors sign up for PATS Telford
Hot deals and top new products on show at Pedigree Wholesale show
Revenue growth of 9.6% to £729.1m for Pets at Home
Ceva launches new Feliway TV advertising campaign
Lily’s Kitchen drives brand awareness with ‘Picnic in the Park’ campaign
Pet firms rally round to provide mega-prize for Bring Your Dog To Work Day
Owners spend £70,000 on pets over their lifetime
Armitage Pet Care shares dog choc secret with Channel 4’s Food Unwrapped
Loving Pets UK wins major new business in Europe
Pets Choice donates pet food to welfare charities at tea party
Independent pet shop closes after 40 years
Half of UK vets treated pets for heat-related conditions last summer
Pooch & Mutt’s top tips to keeping dogs cool this summer
Britain’s Got Talent dog replaced with stunt double for performance in final
Superlight non-clumping hygienic cat litter from Pettex
The key to recruiting good sales staff
Pet Love introduce Mighty Mutts, the chew proof dog toy with a 3-year guarantee
Woman offers her house as reward for finding lost dog
Police name worst areas in UK for dog napping
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Ceva launches new Feliway TV advertising campaign



Ceva Animal Health is launching a major new national TV advertising campaign to raise awareness of the benefits of its leading veterinary behaviour product Feliway among cat owners.

Featuring the strapline ‘Best behaviour starts with Feliway’, the advertisement focuses on the real life story of Clare and her rescue cat, Mewsli, who was often scared and anxious, so much so that she would hide under the bed and scratch the side of the chair. 

It follows Mewsli’s progress as she takes part in the Feliway 30 day challenge to see a difference in her behaviour.

During the challenge Clare plugged in a Feliway diffuser and after a little time saw a remarkable difference in Mewsli’s behaviour as she appeared content and a lot happier.

The new 30-second advertisement, which is aimed at ABC1 women, will air between July 6-26 and will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.

For further information on Feliway visit feliway.com/uk

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