In This Issue
Animal charity’s ‘sex card’ campaign causes a stir
'Pudsey effect' leads to better trained dogs
Strong seminar line-up at PATS Sandown
Pet shops urged to support Easter Rabbit Sale Amnesty
The Crufts countdown begins
OATA battle to keep pond product on shop shelves
Young groomers set high standard to win scholarships
New packaging for Burns' food range
Champion koi carp raised on Saki Hikari
Lily's Kitchen launches the ultimate pet breakfast treat
Meet Simon's Cat creator Simon Tofield
Judge rewards pet shop worker who tackles burglar
Tory MP blames pet dog in expenses row
Manchester Pet Show to debut in September
Veterinary nurse loses 4 stone to fulfil Crufts dream
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Lily's Kitchen launches the ultimate pet breakfast treat



Lily’s Kitchen claims its new 'Breakfast Crunch' is the perfect way foer dogs to start the day.

Breakfast Crunch is a mixture of fresh chicken and turkey, whole oats, bananas and apples as well as yoghurt, slowly oven cooked until golden and crunchy. 

Unlike any other pet food on the market it contains traditional breakfast ingredients that can usually be found on any pet owner's breakfast table. 

Henrietta Morrison, the founder of Lily’s Kitchen, is at the forefront of innovation within the pet food category as her brand continues to grow from strength to strength. 

Commenting on the new launch, she said: “This is a really exciting year for Lily’s Kitchen product development and the Breakfast Crunch is just the start. Our independent stockists are delighted with this new product as it is a real talking point.”

The Lily’s Kitchen Breakfast Crunch will launch on February 25 with an RSP of £7.49 for an 800g box. 
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