A new dog food - Green Dog Gold - containing caviar and lobster, and costing £200 for a 2kg bag, has already had three orders, according to the manufacturers. Simon Booth, managing director of Green Dog Food, told Pet Trade Xtra today (Thursday) he was amazed by the response so far.
Green Dog Gold is a specially-created super-premium complete dogfood that features some of the world's most expensive foods in its seafood-inspired recipe.
The ingredients include swordfish, lobster, Beluga caviar, sea vegetable samphire, saffron, black Périgord truffle and wild brown rice.
As with all Green Dog products, it is packed with the optimal balance of essential nutrients, quality meat and natural ingredients, and free from GM-modified ingredients, artificial colours, preservatives and additives.
The new product also contains the company's signature herbal premix formulation to help maintain intestinal and external hygiene while boosting the canine immune system.
The limited-edition dry food is made bespoke for individual customers and is available directly from Green Dog Food “on request only”.
Green Dog Gold is packaged in 2kg packs, priced £200 — five times the cost of the most expensive complete dry dog food currently on the market.
Given the exclusive nature of the product, orders will take up to 12 weeks to prepare and deliver.
Simon Booth says the idea for the ultra-luxury product came following requests from some of the brand's more high-profile customers.
He said: “Green Dog Food is a luxury holistically-formulated dogfood aimed at those who care enough to give their pets the best.
“We count some of the UK's most affluent dog owners among our customers, including MDs, CEOs, celebrities and other VIPs, and for them, money is no object when it comes to treating their prized pets.
“A number of customers have asked if we could create a special recipe incorporating some of the finest foods to be found, and happy to oblige, Green Dog Gold is the result.”
He added: “As with all our recipes, Green Dog Gold is 100% natural and contains premium content, sourced from trusted UK suppliers.
“We decided to go for a seafood-themed recipe as fish is an essential source of proteins for dogs and is good for the heart.
“Given the cost of the ingredients, and the fact that it is a limited-edition product, Green Dog Gold will be available by special request only.
“Given its ultra-luxury, limited-edition status, we need a minimum 500 orders to roll out production."
Green Dog Gold at a glance:
- Holistic and natural dog food
- Contains swordfish, lobster, Beluga caviar, sea vegetable samphire, saffron, black Périgord truffle and wild brown rice
- High meat content
- No added synthetic vitamins and minerals
- No artificial colours, flavours, or preservatives
- Complete food for dogs of all breeds
- Natural control of intestinal and external hygiene
- With bioactive herbs for optimal health
- Hypoallergenic / Holactive
