In This Issue
HOWND hoping to clean thousands of mucky paws
Pets Corner reveals new £9m headquarters plan
New Pets Corner store to open in Tring Garden Centre
Beco Poop Bags help top eco-pet firm to scoop major export award
Ernest Charles dog foods win a GIMA award for Gardman
Dr Roger Mugford receives the ultimate Lifetime Achievement Award
Pooch & Mutt offers special trade discounts to celebrate 3rd birthday of office dog Pepper
Independent pet retailer faces stiff competition from Supadrug
Even more choice to hydate pets with PetSafe Drinkwell 360 pet fountain
Pet Industry Federation Awards open for entries
Chester pet shop owner's heartbreak over £15,000 break-in
Retailers offered chance to win tickets to the PIF Awards and Conference
PDSA vet hangs up stethoscope after almost four decades
Global group to shine a light on the social good of wild caught fish
Dog walker attacked with tin of pet food
Texas pet shop worker 'killed by cobra bite'
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Dr Roger Mugford receives the ultimate Lifetime Achievement Award


Dr Roger Mugford, the internationally renowned animal behaviourist and founder of The Company of Animals, has received a Lifetime Achievement Award from The World Pet Association.

The presentation of the 2015 Matsui Award, named after the former WPA President Jiro Matsui, took place at Superzoo in Las Vegas this week.

It is considered to be one of the most exclusive lifetime achievement awards in the pet industry, and the honour has only been bestowed 32 times since its inception in 1969.

A 3-minute video, recognising Dr. Mugford’s dedication to improving the lives of animals and his contribution to the pet industry, prefaced Dr. Mugford receiving the Matsui Award on stage.  Following the award, Rock and Roll Hall of Famers Ann and Nancy Wilson of Heart produced a brilliant performance for the guests.

As Britain’s leading animal psychologist and a pioneer in behavioural therapy, Dr. Mugford’s career has led him to train the Queen’s corgis and speak on behalf of animal welfare in courts across the world.  “Roger has raised the bar for the entire pet industry, especially within the training category,” comments Mike Lasky, Board Member of the WPA.

Dr. Mugford is a prolific author, educator and animal welfare advocate.  In 1979 he founded The Animal Behaviour Centre in Surrey, a referral service for veterinary surgeons and their clients with problem pets.  More than 80,000 pets have benefitted from the Centre’s services to date.  That same year, he founded The Company of Animals brand where he invented and developed a range of products that have revolutionized the way people train their pets.  The HALTI® head collar and Pet Corrector® auditory training tool are among his exemplary products frequently copied by competitors but unmatched in quality or effectiveness. 

Dr. Mugford is also a Dogs for the Disabled patron, Cancer & Bio-detection Dogs Trustee and 2005’s Blue Cross Welfare Award recipient.  Proud to maintain a link with his Devonshire farming heritage, he resides at Ruxbury Farm where he personally cares for a herd of 70 purebred South Devon cattle, 100 sheep, horses, llamas and of course dogs!

“Roger is humble and generous.  I can’t think of a more deserving person to receive the WPA’s highest honour,” continues Lasky.  “His interests in the pet industry are for the pets themselves.  He’s a trainer and behaviourist first, and a product developer out of necessity: as such, his products are regarded as the most humane and effective available.”

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