As Britain’s leading animal psychologist and a pioneer in behavioural therapy, Dr. Mugford’s career has led him to train the Queen’s corgis and speak on behalf of animal welfare in courts across the world.  “Roger has raised the bar for the entire pet industry, especially within the training category,” comments Mike Lasky, Board Member of the WPA.

Dr. Mugford is a prolific author, educator and animal welfare advocate.  In 1979 he founded The Animal Behaviour Centre in Surrey, a referral service for veterinary surgeons and their clients with problem pets.  More than 80,000 pets have benefitted from the Centre’s services to date.  That same year, he founded The Company of Animals brand where he invented and developed a range of products that have revolutionized the way people train their pets.  The HALTI® head collar and Pet Corrector® auditory training tool are among his exemplary products frequently copied by competitors but unmatched in quality or effectiveness. 

Dr. Mugford is also a Dogs for the Disabled patron, Cancer & Bio-detection Dogs Trustee and 2005’s Blue Cross Welfare Award recipient.  Proud to maintain a link with his Devonshire farming heritage, he resides at Ruxbury Farm where he personally cares for a herd of 70 purebred South Devon cattle, 100 sheep, horses, llamas and of course dogs!

“Roger is humble and generous.  I can’t think of a more deserving person to receive the WPA’s highest honour,” continues Lasky.  “His interests in the pet industry are for the pets themselves.  He’s a trainer and behaviourist first, and a product developer out of necessity: as such, his products are regarded as the most humane and effective available.”